Web Analytics Manager (Remote Option)

Web Analytics Manager (Remote Option)

Description

Web Analytics Manager (Remote Option)

Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's toughest problems. We believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce. That's what #LifeAtCummins is all about. We are looking for a talented Project Management Manager to join our team specializing in Project Management for our CSSNA Power Gen.

In this role, you will make an impact in the following ways:

• Plans, manages and produces communications and related materials to meet Cummins strategies and objectives.
• Manages, coaches and mentor's professional/hourly staff; provides guidance and direction, delegates work appropriately.
• Solves unique cross-functional problems.
• Leads and coaches on project, account, vendor management.
• Builds, leads, and strengthens relationships with stakeholders/leaders/vendors.
• Builds, leads, executes strategic communications planning (marketing promotional plan/communications plan).
• Leads tactical execution of marketing and/or communications plans.
• Identifies, coaches, and manages process improvement and functional excellence.
• Simplifies complex messages across multiple stakeholders.
• Writes, edits, and creates content and strategic messaging and adheres to relevant style guide.
• Represents, adheres to, and champions Cummins brand.
• Manages and maintains budget/financials.
• Prepares and executes event planning and event logistics.
• Leads functional trainings, creates and delivers presentations.
• Sets targets for data-driven decisions; compiles, analyzes, and utilizes metrics, data, and analytics.
• Understands and champions digital tools, trends, and channels with stakeholders.
• Solves problems and manages cross-functional relationships.
• Innovates and leads continuous improvement in their area of work.

Qualifications

Skills

• Customer focus - Building strong customer relationships and delivering customer-centric solutions.
• Brand Management - Creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company reputation.
• Creative Communication Design - Presents information from a variety of sources in a compelling message through storytelling to engage target audiences; applies the appropriate tools and media types to create effective, high-quality visual and experiential media.
• Data Analytics - Discovers, interprets and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data driven business decisions.
• Digital media savvy - Leverages current and emerging digital media strategies (e.g. email automation, social media, content management systems, etc.) to influence buyer behavior or target audiences to a desired action.
• Intuitive Listening And Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g. process change, tool, product, service, etc.) to meet or exceed the customers' or stakeholders' needs or expectations or to provide value.
• Organizational savvy - Maneuvering comfortably through complex policy, process, and people-related organizational dynamics.
• Persuades - Using compelling arguments to gain the support and commitment of others.
• Decision quality - Making good and timely decisions that keep the organization moving forward.
• Manages complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
• Develops talent - Developing people to meet both their career goals and the organization's goals.

Education, Licenses, Certifications

• College, university, or equivalent degree in communications, marketing, or a related subject required.
• MBA, Master's in Communications, Master's in Marketing, or equivalent degree highly preferred.

Experience

• Digital experience preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content).
• Graphic design skills, visual communications channel capabilities preferred.
• Global perspective and experience preferred.
• Client/account management preferred.
• System integration/account management for marketing roles preferred.
• 6 Sigma, Value Stream Transformation, continuous improvement experience preferred.
• B2B experience preferred.

As a member of the Global Digital Marketing team, the Web Analytics Manager will own and oversee the web analytics, Google Analytics (GA), GA4, and Google Tag Manager (GTM) on Cummins.com globally, as well as other online and digital web properties. The Web Analytics Manager is responsible for building web analytics reporting, models, and forecasts for Cummins.com that will enable the broader team to understand the customer journey and path to conversion. He/she will also ensure proper tagging and reporting of digital data from web properties to drive high-quality, accurate business decisions.

A successful candidate will have a proven track record of:

• Being an expert in all forms of web analytics, goal conversions creation, and tag management
• Sets targets for data-driven decisions; compiles, analyzes, and utilizes metrics, data, and analytics

Experience:

• Web analytics experience in Google Analytics (GA), GA4, and Google Tag Manager (GTM) required.
• Ability to create web analytics reports and dashboards required.

Option for Remote work within US available.

Travel up to 25% required.

Compensation and Benefits

Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

Cummins and E-verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

Job COMMUNICATIONS

Primary Location United States-Indiana-Indianapolis-US, IN, Indianapolis, Cummins DBU Headquarters

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting May 1, 2023, 1:48:30 PM

Unposting Date Ongoing

Organization Corporate

Role Category Hybrid - Potential for Partial Remote

Req ID: 230004GB