Web Analytics & Optimization Lead

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What You'll Do

• Develop and implement web analytics strategies to measure traffic, conversion, and engagement metrics. 
• Conduct A/B testing and multivariate testing to optimize user experience and increase conversions. 
• Analyze user behavior data to identify trends, insights, and opportunities for website improvements. 
• Create and automate reporting processes to communicate performance metrics and insights to stakeholders. 
• Collaborate with marketing, product, and design teams to align analytics initiatives with business objectives. 
• Monitor and evaluate the effectiveness of digital marketing campaigns using analytics tools. 
• Stay updated with industry trends and best practices in web analytics and optimization. 

What You'll Need

• Bachelor's degree in Marketing, Analytics, Business, or a related field. 
• Minimum of 5 years of experience in web analytics, digital marketing, or a related field. 
• Proficiency in Adobe Analytics and Google Analytics 
• Strong understanding of A/B testing methodologies and tools. 
• Excellent analytical and problem-solving skills with a proven ability to derive insights from complex datasets. 
• Comfortable communicating KPIs and test results to stakeholders and executive leadership. 
• Specific experience with Adobe Analytics and Adobe Target is a plus
•  Experience in the financial industry is a plus