Web CMS Content Creative Specialist – Middleweight (Contract)

Farnell

Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

Job Summary:

Develops and designs web pages, programs, banners and landing pages and creates visual interfaces for websites supporting internal business units and/or supplier-related programs in alignment with marketing strategies.

Principal Responsibilities:

• Develops, plans, programs, and designs web pages, banners, landing pages and HTML email campaigns in alignment with marketing strategies.
• Creates visual interfaces for new websites and enhancements to existing ones, with a focus on optimizing user experience and intuitive navigation.
• Functions as a key designer for regional web sites producing landing pages, banners, wireframes, mockups and email graphics.
• Recommends changes and redesigns for existing internet properties to improve look, usability and conversions.
• Conveys branding cohesively across multiple web properties and meets established design standards.
• Uses web design best practices and next-generation digital trends while maintaining a user centered design focus.
• Collaborates with marketing and programming teams to coordinate the development, integration, format design and release of web content.
• Maintains global infrastructure for IBM WebSphere properties or like applications.
• May create campaigns that improve search engine rankings, increase traffic to the site and strengthen customer loyalty including analytics reporting.
• Creates and maintains site documentation and training materials to support regional sites.
• Other duties as assigned.

Job Level Specifications:

• Foundational knowledge of specialized disciplines, industry practices and standards, acquired via academic instruction and/or relevant work experience of substantially the same level.
• Develops solutions to defined tasks, typical assignments and projects. May be solved by the application of specialized foundational knowledge, using existing approaches and solutions.
• Work is usually performed independently and requires the exercise of judgment and discretion. Receives initial direction although work may be reviewed for accuracy and quality.
• Collaborates with immediate management and team members within the department or function.
• Actions typically affect own work assignments and department. Erroneous decisions or failure to accomplish work may require some assistance or resources to remedy.

Work Experience:

• Typically less than 2 years with bachelor's or equivalent.

Education and Certification(s):

• Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

Distinguishing Characteristics:

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.