Web Content Specialist

Job Title

Web Content Specialist

Agency

Texas A&M Agrilife Research

Department

Marketing and Communications

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Texas A&M AgriLife is seeking a dynamic, creative and strategic web content specialist and web content creator to join our Marketing and Communications team. The Web Content Specialist will play a crucial role in optimizing AgriLife's digital presence across multiple websites. This position will leverage extensive knowledge of the AgriLife website landscape to identify and capitalize on content consolidation and marketing opportunities. The role is instrumental in reducing the number of sites while increasing overall quality, guiding the strategic placement and creation of content to engage target audiences and enhance brand visibility and impact.

Responsibilities:

Content Migration and Consolidation

• Lead efforts to migrate and consolidate content across AgriLife websites

• Identify opportunities for content optimization and user journey improvements

• Implement best practices for content organization and structure

Content Strategy and Creation

• Execute established content strategies aligned with AgriLife's digital goals

• Create high-quality, engaging content for various platforms and audiences

• Ensure content adheres to brand guidelines and messaging

Website Governance and Quality Assurance

• Execute and maintain content governance policies and procedures

• Conduct regular content audits and quality checks across websites

• Collaborate with design teams to ensure optimal user experience

Analytics and Reporting

• Monitor website performance metrics and user engagement

• Provide regular reports on content effectiveness and areas for improvement

• Use data-driven insights to inform content strategy and decision-making

Interdepartmental Collaboration

• Work closely with research, extension, and college departments to ensure accurate representation of their work on AgriLife websites

• Coordinate with various stakeholders to gather and update content as needed

• Performs other duties as assigned.

Required Education and Experience:

• Bachelor’s degree in Communications, Marketing, Journalism, or related field or equivalent combination of education and experience.

• Two years of related experience.

Required Knowledge, Skills and Abilities:

• Proficiency in content management systems and web technologies

• Strong writing and editing skills with attention to detail

• Experience with SEO and digital marketing principles

• Excellent interpersonal and communication skills

• Knowledge/Awareness of WCAG accessibility standards

• Ability to multi-task and work cooperatively with others.

Instructions to Applicants: Include a Cover letter, Resume and References with the Application.

Note: Full-time remote work is not available for this position. However, partially remote work may be available, pending employee eligibility requirements are met in accordance with AgriLife Alternate Work Location Procedures

Salary: Pay Grade 9

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer.