Web Growth Manager

As the Web Growth Manager at 7shifts, you will be responsible for the development and optimization of our web properties to support the company’s marketing objectives. Reporting to the Manager, Performance Marketing you will oversee our approach to website strategy, conversion rate optimization (CRO), and reporting to help unlock and drive cost efficient growth. You’ll play a pivotal role in our approach to brand marketing and revenue growth as we continue to foster an award winning culture and our vision of being the leading team management partner to restaurants. 

We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply. 

What you’ll do:

• Lead ideation and implementation of our website strategy and roadmap, with a focus on increasing engagement and conversion rates across our web properties
• Own our experimentation and personalization program, implementing strategies that improve on-site experience, engagement, and lead creation
• Manage our website chat function, driving increased engagement and conversion
• Drive the success of our SEO Strategy, alongside the Content Marketing & Web Development teams
• Undertake website analysis and reporting to deliver key insights to stakeholders across the organization
• Leverage research tools to identify opportunities for improvement (ie. usability issues, friction points, and drop offs)
• Perform thorough User Acceptance Testing of implementation and change requests for the website

What you bring:

• 5+ years of digital marketing experience with a focus on website strategy and conversion rate optimization
• Working knowledge of experimentation, user experience (UX), and SEO best practices
• Proven experience with industry leading web tools, such as Sanity, Mutiny/Optimizely, Drift, Google Analytics, Hotjar, and Dreamdata
• Strong analytical and problem solving skills - you can develop actionable insights and turn them into growth drivers
• Excellent project management, communication and organizational skills
• Experience working cross-functionally with Brand, Design and Development teams

It’d be even cooler if you had:

• Knowledge of HTML, CSS, Design Systems, and Information Architecture
• Knowledge of restaurant operations
• B2B SaaS or Product Led Growth (PLG) experience