Web & Marketing Email Contractor

POSITION SUMMARY

The Website and Marketing Email Producer will be responsible for coding responsive marketing emails and managing website content updates on Drupal. Work closely with senior team members to contribute to the planning and execution of email and web projects. This is a 6 month contract.

RESPONSIBILITIES

Email Development:

• Responsible for development of Salesforce emails, Veeva Approved Email and other email CRM
• Produce and execute all email, including coding responsive HTML templates, campaigns, ad-hoc and triggered emails
• QA emails across multiple email clients to ensure accuracy, deliverability and optimal UX
• Ensure emails meet and exceed accessibility requirements
• Provide analytics reporting on emails and make recommendations to continually optimize
• Segment and manage email lists for campaigns

Web Work:

• Produce and publish website updates in Drupal CMS
• Content-Type configuration such as fields, forms, widgets, and display settings
• Accurate QA
• Troubleshoot and resolve content-related issues as they arise
• Ensure web content is compatible and optimized for various devices and browsers while meeting accessibility standards

Quality Assurance:

• QC and proof work before BU review to ensure accuracy of project requirements
• Conduct thorough testing of email campaigns and website updates across various browsers, devices and platforms to confirm proper functionality
• Identify and address any bugs or issues promptly

Long-Term Responsibilities:

• Be the subject matter expert for Salesforce Marketing Cloud (SFMC) and work hands-on in the system
• Provides best practices in SF marketing automation to internal teams and external agencies
• Develop dynamic and automated workflows for trigger-based email campaigns
• Collaborate with IT organization on data and platform integrations needed for campaign efforts
• Build, edit and maintain landing pages
• Create customer journeys in SF

REQUIREMENTS

• Bachelor's Degree in Digital Marketing, Web Development, or related field
• A minimum of 3 years of hands-on experience in website content management, specifically with Drupal
• 3 years of hands-on experience coding responsive marketing emails
• Proficient in front-end technologies such as HTML, CSS and other relevant coding languages
• Solid project management and ability to work autonomously to meet deadlines
• Understanding of SEO best practices and ADA web accessibility standards
• Familiarity with creating and implementing analytics tracking pixels/code
• Strong understanding of email and web principles, best practices, including accessibility, A/B testing, and UX
• Understanding of CAN-SPAM, CASL and GDPR and impact on email marketing
• Detail oriented individual who can work in a fast paced and ever-changing environment
• Exceptional organizational skills, with the ability to manage multiple projects and meet deadlines
• Proficient in SFMC and Email Studio
• Experience with AMPScript and SQL
• Salesforce marketing certification a plus
• Pharma experience a plus

LOCATION: 100% remote, must be US based and able to work EST

DURATION: 6 months