Web Marketing Manager

We’re looking for an inquisitive, data-driven marketer to join our San Francisco Bay Area-based team as a Web Marketing Manager. You’ll create web experiences that tie seamlessly with media, demand gen, and social campaigns, and drive high quality visitor traffic and conversions. You’ll deliver a best-in-class website experience, increasing brand awareness, optimizing the buyers’ journey throughout the website, and helping to generate highly qualified leads. You’ll focus on website operations, associated website applications, SEO, personalization, and optimization testing.

• Promote the Simpplr brand on our website properties.
• Collaborate on web marketing strategy and execute on tactics including SEO, conversion rate optimization, and content engagement.
• Publish brand-compliant content using WordPress, manage execution and quality control, and asset inventory and maintenance.
• Develop and document processes and workflows.
• Work with web development on new site features, and troubleshoot functionality and performance issues.
• Establish and achieve KPIs (quality traffic, conversions, organic traffic), capturing metrics and providing analysis to inform future approach and necessary actions.

• 5 or more years of experience managing a B2B marketing-focused website, online campaigns and digital media, ideally in enterprise software or SaaS environments.
• An eye for detail and consistency.
• Expertise with online content production using WordPress.
• Proven experience understanding and optimizing website conversion and performance metrics using tools like Google Analytics, and reporting on key metrics.
• Experience managing website productivity tools for SEO, content engagement, conversational marketing, personalization, and others
• Knowledge of HTML and/or CSS.
• Ability to manage, multitask, prioritize, and thrive in a fast-paced, high-growth environment.
• Excellent verbal and written communication skills.

We’d specially love to hear from you if:

• Have a Bachelor’s degree in Marketing or Business Analysis, or something equivalent.
• Have strong problem-solving and analytic capabilities; you’re all about testing and you live for optimization and using data to drive future decisions.
• Grok the creative and technical development processes involved in producing web content.
• Love mapping content and activities to objectives, focusing on user engagement and site consistency.
• Know how to troubleshoot front-end functionality issues.
• Get excited about managing, prioritizing, multi-tasking and thriving in a fast-paced, high-growth environment.
• Are familiar with employee engagement, internal communications, and other employee-centered solutions.
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