Web Optimization Specialist

Our culture lifts you up-there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:

Regular

Job Description :

About Our Company

Breezeline is a dynamic, innovative company providing the very best Internet, TV, and Voice service to the US markets we serve. We are 'Above And Beyonders', who consistently strive to surprise and delight our customers by doing the unexpected. We continually look for new and better ways to enrich our customers' lives through connected and memorable experiences.

As the 8th largest Internet provider in the United States, Breezeline provides Internet, TV, Voice, and enterprise business services to more than 450,000 business and residential customers across twelve states. Headquartered in Quincy, MA, Breezeline is a wholly-owned subsidiary of Cogeco Communications Inc. (TSX: CCA).

Why Work At Breezeline?

As one of the country's fast-growing Internet service providers, Breezeline offers our colleagues a vibrant workplace culture and excellent career opportunities. As a proudly diverse and inclusive organization, we believe that every person's unique individuality should be welcomed and celebrated, and their abilities and potential should be honored and recognized. It is a key part of our culture to actively promote opportunities internally to ensure that you are never static in your career with us.

Internal Values - How we act

We're proud that Breezeline is unlike any other employer in the industry. We work hard, but we never lose sight of the big picture. We understand that our colleagues are looking for more than just a great job - they want an extraordinary life - and at Breezeline, we want to make that a reality.

And here is how we do it.

Fun: We laugh a lot. It makes every day brighter, and if you don't love what you do, you're not doing it right.

Job flexibility: We think everything you do matters - at work and home.

Discounted services: We offer our customers some fantastic services, and we think you deserve to enjoy them in your home, too.

Total Rewards: Let's be honest, everyone wants to make a good salary. We offer attractive total rewards and a great culture to go along with it. We've got you and your family covered with one of the best packages in the business.

Career evolution: At Breezeline, you get more than just a job. You get all the tools you need to learn, grow, and achieve your career goals!

Cutting-edge technology: Do you have a passion for technology? Great, we do, too. At Breezeline, you will get the opportunity to manage, influence, play, create, fix, and re-shape the industry.

Position Profile:

We are looking for an experienced optimization specialist to join our digital experience team that will be instrumental in providing data and insights to help optimize and grow our portfolio of web properties, apps and digital assets.

In this role, you'll be working cross-functionally with marketing, IT, product and customer experience stakeholders to deliver sound data and insights that help identify opportunities to improve web sales and drive customer satisfaction.

The Digital Experience team's objectives are to support Breezeline's marketing objectives to aggressively increase web sales, increase web channel contribution and increase customer satisfaction through delivering industry leading digital self service solutions.

This position reports to the Director of Digital Experience.

Responsibilities:

• Ensure that Breezeline has the right tools and workflows to be able to deliver meaningful insights about traffic, conversion, and growth opportunities on our digital properties.
• Own the successful tagging and analytics measurement strategy for Breezeline's digital properties.
• Maintain and improve analytics tag implementations and data layer for all relevant technologies (Google Analytics, Google Tag Manager).
• Knowledge of FE web technologies - HTML, CSS and JS to enable confident debugging and use of custom JS in Google Tag Manager.
• Deliver data-driven recommendations around how to optimize for traffic, conversion, and user experience on breezeline.com and in our My Breezeline mobile app.
• Ensure successful measurement and reporting aligned with online media, marketing landing pages, and other initiatives. Share insights on how these initiatives are performing.
• Collaborate with key stakeholders in Marketing (e.g. Integrated Marketing, CX, Customer Marketing, Content) as well as other functions (e.g. Call Center, Sales, Product) to capture data needed to drive business decisions.
• Contribute to A/B testing strategy using platforms such as LaunchDarkly, Google Optimize, and Salesforce Marketing Cloud Personalization.
• Partner closely with the integrated marketing team, data and analytics team, customer heartbeat team, and other data teams at Breezeline to provide a 360 degree view of cross channel performance.

Qualifications:

• Relevant digital analytics experience, working with developers and marketing teams
• Must have experience with Google Universal Analytics/GA360, Google Tag Manager, and Google Looker Studio. Also experience with Google Analytics 4 (GA4) a major plus.
• Experience with other BI/Dashboard applications such as Tableau or Power BI also a major plus.
• Extensive experience working with tag management platforms and data layers.
• Strong grasp of website and ecommerce metrics and optimization.
• Google Analytics Certification and Tag management certifications preferred.
• Experience with A/B testing platforms such as LaunchDarkly, Google Optimize, and Salesforce Marketing Cloud Personalization.
• Ability to thrive in a hybrid remote/office organization.
• Share and work in accordance with our values.
• Positive and solution-oriented mindset.
• Clearly and concisely communicate complex business logic, technical requirements, and design recommendations through iterative solutions.
• Passionate about data, analytics and automation. Experience cleaning and modeling large quantities of raw, disorganized data.
• Effective communication and collaboration skills, including clear status updates.
• Comfort working in a fast paced, intensely iterative environment.
• Self-motivated and self-managing, with strong organizational skills.
• Prior experience in an analytics role or equivalent education.

Education:

• Bachelor's Degree Preferred

Benefits:

• Competitive salary
• Medical coverage (including prescription and vision plans)
• Dental coverage
• Life Insurance (1x salary at no cost to employee)
• Long and short-term disability insurance (no cost to employee)
• Voluntary employee, spousal, and child life insurance
• Company recognized Holidays with additional Floating Holidays
• Paid Time Off (PTO) programs
• Comprehensive Flex Work Policy
• 401(k) plan eligibility (company match 50% up to 5% of eligible contributions)
• Participation in the Employee Bonus Plan
• Participation in the Cogeco Stock Purchase Plan
• Complimentary and discounted broadband services (for those in our service area)
• Tuition Reimbursement
• Headspace Membership
• Opportunities for LinkedIn Learning subscriptions for select colleagues

#LI-Hybrid

#LI-JS1

Location :

Quincy, MA

Company :

Breezeline

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we're doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at [email protected]