Web Specialist - TrainingPeaks

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music.

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

As a Web Specialist you will work closely with the Marketing, Design, and Engineering teams. You will manage our marketing websites, which will include developing layouts, page updates, and navigation. The ideal candidate will be familiar with technical SEO and backend website creation and management. Working with key stakeholders, you’ll drive personalization and A/B testing tools and processes. Experience in SEO keyword research and optimization that attracts visitors who engage with our products and services is a critical aspect of this position.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

You will sit directly with the Marketing Team, work in close collaboration with Design, Engineering and Product teams, and report to the Manager, Marketing.

Core Functions

Website Management

• Responsible for the development, optimization, and maintenance of Wordpress digital sites and landing pages.
• Assist with content updates, page builds, and section redesigns.
• Create Wordpress blog templates and associated processes.
• Partner with members of the content marketing team to bring written content to life in articles, guides, and blog posts that are designed to drive engagement.
• Ability to respond to and troubleshoot all website issues in a timely manner.
• Maintain and update Wordpress Engine, plugins and staging environment.
• Manage domain, sitemap, and navigation for primary marketing websites and blogs.

Website Testing

• Collaborate with marketing stakeholders to optimize landing and product pages.
• Partner with key stakeholders in Marketing and Design to drive personalization and A/B testing processes and tool adoption.
• Evaluate and implement SaaS industry best practices.
• Research, test, and implement emerging web technologies.

SEO

• Define and implement SEO best practices and current trends for optimization of websites across all landing pages and articles.
• Develop optimization strategies that increase the company's search engine results rankings.
• Research SEO keywords for inclusion on the company's website and marketing materials.
• Set goals that demonstrate measurable improvement in marketing efforts.

Reporting, Tracking & Metrics

• Own our SEO and site health analytics.
• Regularly report on, monitor, and analyze site performance KPIs, optimization and testing, and conversion tracking.
• Provide strategic input on data collection and usage including the identification of data points to leverage while driving efforts for collection and integration.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

• 3-5 years website management experience.
• Experience collaborating cross-functionally with marketing and design teams, and communicating to key stakeholders.
• Strong communication, time management, and analytical skills.
• Detail-oriented, well-organized, a multi-tasker and able to work well under pressure.
• Internal or self-motivation to complete multiple tasks and projects on time.
• Strong project management skills, including creative and data needs with tight deadlines.
• Experience managing WordPress websites, and other content and education management systems.
• Strong analytical skills and data-driven thinking with a basic understanding and experience with structured data.
• Expertise in the development of landing pages, including using HTML and CSS.
• Experience with A/B and multivariate testing and tools, including test design, implementation, and reporting.
• Demonstrated experience tracking data, including standard engagement metrics and web analytics tools (Google Analytics).
• Knowledge of SEO/ASO best practices.
• Experience with Guttenberg blocks and Divi plugin..

Desired Qualifications

• Experience working for Saas organizations, both B2B and B2C.
• Experience with Google Analytics and Google Tag Manager.
• Familiarity with relevant tools (e.g. MOZ) and web analytics tools (e.g. Google Analytics).

Degrees are not required and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associates degrees, bootcamps, online training, professional certifications, self-teaching and more.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

Benefits

We seek those who value in-person collaboration and are willing to do so at our Louisville, CO office on a weekly cadence in accordance with the needs of the role and team. While some opportunities can be fully-remote, there is a minimum expectation of traveling to the Louisville, CO office for essential company events a few times per year. Applicants who are not within a reasonable commute, live outside CO, or require a fully remote environment will be considered for all roles that have the capability of fully remote work. Please let us know your preferred work environment by answering the questions on your application.

Compensation

Peaksware/TrainingPeaks is committed to fair and equitable compensation practices. The salary range for this role in Colorado is $68,550 - $114,250. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

This role is eligible for variable compensation including bonus.

Benefits and Perks

Health

• 100% company-paid Medical for employees with buy-up options
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Dependent Care Flexible Spending Account
• Paid Parental Leave
• Teladoc
• Employee Assistance Program (EAP)
• Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

• Company-paid Short Term Disability
• Company-paid Long Term Disability
• Company-paid Basic Life Insurance and AD&D
• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child

Additional

• 401(K)
• 401(K) Matching
• Pet Insurance
• 9 paid holidays annually and unlimited Flexible Time Off (FTO)
• Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility
• Employee only access to on-site locker rooms and showers
• Employee only access to secure, indoor bike storage
• Access to our onsite Music Studio
• An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
• Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
• Access to e-bikes available exclusively to Peaksware employees
• Significant investment in resources for employee growth and development
• Corporate discounts on select gym memberships and top brand gear
• Flexible work schedule in a culture of trust

Please contact [email protected] if you require a reasonable accommodation to review our website or to apply online.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Work Environment

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

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