Web Strategist

We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social.  Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers. 

What you will do:

• Define the web strategy for a set of Vonage customer journeys 
• Work with product management and product marketing to understand the customer personas and likely journeys 
• Define the role of the web in supporting those journeys 
• Determine the key web goals and metrics in support of those journeys 
• Create the web strategy that will provide the overall direction and approach for supporting those journeys 
• Review performance metrics and revise strategy as needed 

• Develop and implement a roadmap and implementation plan to support and optimize those customer journeys including
• UX updates including IA and site design 
• Nomenclature and content 
• Site functionality and capabilities 
• Goals and metrics 

• Manage the relationships with external stakeholders, marketing functions and the web team as needed to execute plan 
• Be the primary point of contact for the key marketing and external stakeholders
• Work with web team and other marketing functions to define roadmap and implementation timelines 
• Lead the prioritization of work within the assigned customer journeys and represent those priorities in the overall web prioritization process
• Work with stakeholders and marketing functions to deliver projects per roadmap 

• You will need experience working with the following groups
• Stakeholders including marketing, sales, and business teams
• Web teams including program management, development, and analytics 
• Brand and content 
• Demand generation
• International marketing teams  
• You will need the following skills and experience
• Stakeholder and user management
• Customer journey mapping 
• Web strategy development 
• UX design and evaluation 
• Web analytics 
• Project management 
• Communication and presentation skills
• You will need to be familiar with some or all of the following technologies
• Adobe AEM
• Adobe Analytics
• Adobe Target 
• Monday.com
• Jira