Web Strategist

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

At IBM we believe technology shapes the world and we are a catalyst for that innovation and creativity. Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand capture the market’s attention and articulate our point of view for clients partners the media and even other IBMers. As part of our team in Bucharest you’ll be surrounded by bright minds and keen collaborators as you apply passion to work that will compel our audience to choose IBM.

Your Role and Responsibilities

As a Web Strategist on the IBM.com team you will relentlessly optimize to deliver exceptional web experiences and drive conversion. You will do this by leveraging data research and expertise to build captivating and curated experiences that engage clients on our website and accelerate overall growth. You will collaborate cross-functionally with global stakeholders to develop an integrated web strategy that engages the target audience and ensures business objectives are aligned across the web experience. You will develop and execute on tactics that optimize inbound traffic down through to conversion.
The ideal candidate will be a proven web strategist who is creative collaborative and has a passion for data-driven marketing.

Your primary responsibilities will include:

• Create and optimize web experiences to deliver outcomes meeting key business objectives
• Collaborate with marketing and business stakeholders to craft web strategies
• Take initiatives to relentlessly optimize web experience using data research and experimentation
• Conduct competitive and SEO research to build and maintain sitemap
• Set baseline performance metrics track and report KPIs providing regular updates to stakeholders

This is a Hybrid role attendance to the office will be required only 3 times per week.

Required Technical and Professional Expertise

• Bachelor’s degree or equivalent experience
• 2-4 years of experience as a Web Strategist or agency equivalent
• Experience with Adobe Experience Manager Sites Adobe Target Adobe Analytics
• Experience with SEO and platforms like AHREFs Clearscope and BrightEdge
• Experience working and collaborating on a cross-functional team to achieve collective goals
• Creative problem-solving skills
• Strong project management and communication skills ​​​​​​​

Preferred Technical and Professional Expertise
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