Web Strategy Lead

The Role:

As a Web Marketing specialist, you will play a crucial role in shaping and executing our web strategy and help fuel our next stage of growth. You will be responsible for driving the strategy, execution, and continuous improvement of our website to enhance user experience, increase conversion rates, and support our overall business objectives. This role requires a blend of technical expertise, creative thinking, and a deep understanding of B2B technology markets.

This role will work closely with Product Marketing, Content Marketing, Growth Marketing, Corporate Communications, Events, and Creative and Brand teams to bring our web experience to life -- as you build, test, and launch new website features and experiments. You’ll help us expand our brand to deliver a multi-language web experience, build a fast-paced experimentation roadmap and will be emphatically focused on driving a high-converting digital experience.

Responsibilities:

• Website Strategy & Optimization: Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth, while creating a strong brand experience that is focused on conversion while articulating Stenn’s unique brand vision to the market. Continuously optimize the website for user experience;
• Content Management: Oversee the creation, curation, and management of web content to ensure it is relevant, up-to-date, and aligned with brand messaging. Collaborate with content creators, designers, and developers to ensure a cohesive and engaging web experience.
• Demand generation support: Work with the Product, Performance, Product Marketing, and Growth Marketing teams to ideate, create, and implement tests that will improve website conversions. Implement personalization across the web experience to drive more engagement and conversion.
• Analytics & Reporting: Monitor, analyze, and report on web performance using tools such as Google Analytics and others. Provide actionable insights to stakeholders and make data-driven recommendations for improvement.
• User Experience (UX): Collaborate with UX/UI designers to ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices. Conduct A/B testing and other experiments to continually enhance the user experience.
• International support: Create a web strategy to support our web presence in target international markets.
• Cross-Functional Collaboration: Work closely with other teams, including Product, GTM, and various teams within the Marketing organization to ensure the website supports overall company initiatives and marketing campaigns.
• Technology Management: Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools. Ensure the website is secure, responsive, and optimized for performance across all devices.

Qualifications:

• 5+ years of overall digital marketing experience
• 2+ years of direct website management experience within a software company
• Proven track record of driving web strategy and achieving measurable results, including increased traffic, engagement, and conversion rates.
• Experience working directly with web developers under an agile methodology, managing product, web development and design priorities 
• Expertise in Heap or Google Analytics, CMS platforms, and web development technologies.
• Strong understanding of UX/UI principles and best practices.
• Analytical mindset with a focus on data-driven decision-making. In-depth experience using Google Analytics to find insights and areas of opportunity
• Experience managing web-related projects, including redesigns, migrations, and platform integrations.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• Creative thinker that is organized, detailed, and extremely collaborative, with the ability to work on many projects simultaneously.

At Stenn, we believe that every team member deserves to feel like they belong. We foster a culture of inclusivity, respect, and collaboration where everyone's unique perspectives are valued. Join us and be part of a team where you can thrive and grow, both professionally and personally.

We appreciate the support recruitment agencies can provide, however our in-house team do not require any 3rd party assistance at this time.