Website and CRM Manager

Job Title: Websites & CRM Manager

Location: Cumbernauld

Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter! 

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.

Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.

We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

A highly motivated and talented Website & CRM Manager within our Marketing team. As the Websites & CRM Manager, you will be responsible for the strategy, development and management of our brand websites and CRM strategy. You will work closely with cross-functional teams to ensure the websites and CRM deliver an exceptional user experience and drive customer engagement and loyalty.

Your responsibilities will include...

As a Websites & CRM Manager your responsibilities will include;

• Lead the development and implementation of the overall websites and CRM strategy
• Manage brand websites content and functionality, ensuring a seamless and user-friendly experience
• Optimise Shopify brand websites performance and drive continuous improvement initiatives to collect 1P data
• Oversee the Klaviyo CRM systems, including data management, segmentation, and targeted campaigns
• Analyse and report on website and CRM performance, providing actionable insights
• Stay up-to-date with industry trends and best practices to drive innovation
• Supporting brand agencies with website and email requirements for brand activities

What you’ll bring...

The successful candidate will have;

• Proven experience managing multiple websites content and CRM systems
• Creation of email content plans
• Building emails and sending emails
• Understanding and demonstrate knowledge of data protection principles
• Strong analytical skills and ability to interpret data to drive decision-making
• Proficient in content management systems (CMS) and CRM platforms
• Experience with data analysis and segmentation
• Familiarity with digital marketing channels and best practices
• Excellent project management and organisational skills
• Strong communication and collaboration abilities
• Understanding of data protection

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Up to 33 days holiday (depending on shift pattern)
• Flexible holiday trading
• Living Wage Employer
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day
• Pension
• Annual salary review 
• Ongoing professional development

And much more! 

To find out more about what it is like to work for AG Barr, please visit our careers platform

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is Friday 25th October 2024

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!