Website Marketing Manager at Simply Business

Simply Business is more than our name. It's how we approach insurance: Make it clear. Make it simple. Make it affordable. By combining exceptional talent, technology, data, and knowledge, Simply Business is the go-to online insurance brokerage that protects small businesses and the entrepreneurs who work hard to build them.

We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.

Our website is the face of our company and a critical component of our customers’ journey designed to help small business owners easily and quickly find the insurance coverage that they need to protect their livelihood. We are looking for a passionate and inspired Website Marketing Manager who will help develop and bring to life the vision for a world-class online customer experience that drives sales and increases our customers’ lifetime value. The person in this role will help lead a new site redesign and be responsible for the ongoing strategy, operations, and maintenance of the site .

This is a cross-functional position that will be working in close partnership with marketing, creative, UX, digital product, analytics, and technology.

Strategy:

Help lead a website redesign project to align with the company’s brand, standards, and growth strategy.
Create a vision that drives more website traffic, improves the user experience, and turns more prospects into customers.
Develop and launch a test-and-learn strategy designed to improve site conversion.
Evaluate competitors’ websites and follow industry best practices.

Optimization:

Define, monitor, and optimize our website efficiency KPIs, with focus on engagement, sales and lifetime value. In partnership with our Analytics team, develop dashboards that track customer journeys and help identify improvement opportunities. Communicate progress and results through meaningful reporting.
Own the end-to-end website optimization roadmap, including prioritization, requirements gathering, and implementation.
Understand the marketing channels driving site traffic and work with the marketing team to develop the shortest paths to conversion.

Operations:

Evolve and manage the operations of critical areas of our website, such as landing pages, homepage updates, blog, in partnership with Brand and Go-to-Market teams. Ensure that site pages are updated as needed.
Working closely with the Mar-tech team:
Help improve self-service capabilities for website management and enable marketing teams to create dynamic and personalized marketing journeys and experiences.
Ensure that the website is properly coded for digital campaign attribution and tag management.

Qualifications:

4+ years in Site Management/Optimization
Extensive knowledge of website management and optimization tools (CMS, AB testing, Google Analytics, etc)
Demonstrated experience with website design and UX.
Experience with process mapping and process improvements
A passion for improving customer experience and happiness
A track record of successfully drafting and executing plans and programs
Ability to handle ambiguity, adapt to change, and solve problems
Rigor for influencing decision-makers and owners through thoughtful and deliberate consensus-building, led by data analysis and best practices
Outstanding communication and leadership skills
Strong analytic, strategic, and innovative thinking as well as customer empathy
Effective teamwork, team-building, and project management skills
BA or comparable work experience
Proficiency in HTML, CSS, JavaScript, a plus

What are the benefits?

Here are some of the great benefits and perks that come from being a Simply Business employee:

• A salary that reflects your experience, our pay policy, and the market we’re in from your first day

• Group plan for medical, dental, vision, and prescription drug coverage

• Short term disability, long term disability, and life insurance coverage

• Participation in the Company’s bonus program

• Participation in 401(k) plan with a 5% employer match

• Commuter benefits to help cut down on parking and public transit costs

• 25 days of vacation time plus 10 sick days and 10 company holidays

• A genuine investment in your learning and development

• Annual company trip, regular outings, and volunteer opportunities

• An awesome WeWork office with cold brew coffee and other beverages on tap, local pop-up events, and more

Simply Business is an equal opportunity employer. We're committed to welcoming and helping to grow employees within an inclusive & diverse culture. And that commitment starts with our interview process.

Once you apply, your info will be reviewed in a committee with employees from different levels, teams, and experiences. We pride ourselves on fostering a sense of community, which is only made stronger by each individual at SB, so you'll have the opportunity to meet a variety of people throughout the process. Get excited!

Want more info on working at Simply Business? Check out our careers page: https://www.simplybusiness.com/careers/

What's going on with work from home and return to the office?

More and more, people are talking about going back to the workplace and the new normal. At Simply Business, we’re thinking of it as a Better Normal. That means offering our SBers more choice and greater flexibility to work in a way that’s best for their particular job, their teams, and their lives.

We’re shifting to a hybrid working model, so we’ll have employees working virtually and in the office at any given time.

We’re also aware there are times when working together in person is the best way to get things done. We expect our SBers to connect in their hubs (that’s what we call our offices) most likely 4 times a month. That said, there’s no one-size-fits-all solution, so we expect all SBers and their teams will find the operating rhythm that works best for them.

If you’re wondering what it might be like for you at Simply Business, our Talent Acquisition is happy to answer any questions. In fact for them, it’s perfectly normal.

Most of our interviews will still take place over Zoom (however, depending on the role, there may be the opportunity/expectation to meet members of the team in-person). If it looks like you could be a good fit for the role, we’ll ask you to interview on Zoom – you’ll need WiFi and a laptop, or a 4G-enabled smartphone. If you don’t have access to either of these, or you need support with your application, get in touch with us at [email protected]. Similarly, please email us with any questions or if you want to pause your application for a bit – we’ll be happy to keep you updated on future opportunities like the one above.

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