Website/SEO Manager

The ideal candidate must be skilled and experienced in cutting-edge tactics and strategies for SEO and website development including technical aspects. The Website/SEO Manager and will report to and collaborate with the Chief Marketing Officer and will work with other team members on projects to support initiatives.

This is not a supervisory position.

Responsibilities Include:

• Managing SEO for corporate websites and microsites
• Staying continually apprised of SEO trends including those by Google and others and recommending changes to SEO strategies and tactics whenever necessary
• Advising marketing team of SEO changes and trends that may impact website traffic generation
• Collaborating with the marketing team to ensure that the websites continue to generate the quantity and quality of website traffic and leads necessary to meet sales goals
• Maintaining the technical aspects of company websites including such tasks as fixing broken links, adding metatags, posting backlinks, tagging videos and posts, etc.
• Collaborating with the marketing team to ensure that key website metrics meet company objectives i.e. time on site, bounce rate, etc.
• Create weekly reports of website statistics and visitor traffic
• Supporting marketing events such as webinars, trade shows and conferences
• Performing maintenance and updates to company websites.

• Setting up and managing PPC and remarketing campaigns

Requirements

Required Technical Skills:

• Proven skills and experience with B2B digital marketing
• SEO skills including Keyword research and optimization
• Technical "on page" and "on site" optimization
• Strong link building campaign skills
• Excellent understanding and design of website navigation
• Intermediate level awareness of and ability to deal with cybersecurity issues involving websites
• Skilled in design and optimization of landing pages
• Ability to conduct thorough site review, create and execute action plan for improvement
• Ability to plan and execute effective PPC campaigns
• Proven skills and experience in using Adobe products including video editing and encoding
• WordPress experience and skills mandatory, preferably in Divi theme
• HTML and CSS experience/skills required
• Other desirable technical skills include, SQL, JavaScript, and JQuery
• Must have used A/B & Multivariate testing
• B2B website development experience
• Must be able to identify, maintain, record and analyze metrics involved with SEO and websites

Required soft skills:

• Clear, accurate, effective communication both written and verbal
• Ability to work both independently and with others on the team
• Ability to exercise excellent judgment, prioritize tasks & maintain confidentiality
• Able to be calm under pressure and display a positive attitude

Experience:

• Must have substantial B2B experience
• Supply chain and/or supply chain technology experience a bonus
• Experience with digital tools such as MOZ, SEMRush, etc.
• Prefer formal education and/or certification in SEO, website development and management, etc.
• Minimum 2-year college degree, Bachelor's degree or equivalent from college or technical school preferred.
• Must be experienced and have intermediate to advanced proficiency in using Adobe products including video editing and encoding
• Must provide work samples and/or portfolio
• Remote work experience a plus
• Prefer work experience as an employee rather than as a contractor

• 3+ years of SEO and Internet marketing experience
• WordPress experience is a must

Benefits

Health, Vision, Dental, Life, Disability insurance, 401k and Paid Time Off, and an Excellent Work-Life Balance

Datex is an Equal Opportunity Employer. We seek and celebrate diversity in its many forms. If you're excited about this opportunity but do not meet 100% of the qualifications, we encourage you to apply.