Wholesale Marketing Manager

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue 12M+ customers and 500+ talents across 19 countries we combine technology growth marketing and operational excellence to scale purpose-driven digitally native brands.

We own and operate our own digitally native brands (not an agency) with presence in Walmart Nordstrom and Amazon and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast grow fast and help you do the same.

🤝 Be part of a dynamic diverse and talented global team.

🌍 100% Remote USD competitive salary paid time off and more.

Key Responsibilities

We are looking for a innovative and proactive wholesale marketing manager to lead the retail and wholesale marketing organization for Trafilea’s brands—Shapermint and Truekind—across North America and internationally to drive sell-through brand equity and retail expansion.

You will own the strategy planning and execution of integrated 360° campaigns across freestanding retail wholesale accounts and on-air channels. This role ensures marketing excellence and brand consistency across all physical and digital retail environments driving measurable impact on revenue and brand performance.

• Manage mentor and evaluate the Brand Marketing Manager and supporting specialists.

• Develop and execute 360° campaigns integrating OOH influencer in-store and digital tactics.

• Support freestanding store launches with playbooks launch plans and evaluations.

• Ensure creative and merchandising alignment with brand positioning and retailer guidelines.

• Monitor sell-through traffic lift and digital performance metrics for all campaigns.

• Own retail marketing budget allocation including co-op spend and production costs.

• Implement AI-driven tools for campaign tracking and creative optimization.

• Project & campaign reporting for senior leadership

• 10+ years in retail or wholesale marketing with proven success leading multi-channel campaigns (in-store digital influencer media) with measurable impact. Experience collaborating with major retailers (Walmart Macy’s Kohl’s Nordstrom etc.). Familiarity with apparel retail environments; intimate apparel experience a plus.

• Demonstrated ability to negotiate professionally lead vendor & retailer relationships.

• Data-driven mindset with the ability to confidently use metrics to optimize marketing spend and storytelling.

• Proficiency in MS Excel (advanced formulas pivot tables) Google Workspace and project management tools (e.g. Asana).

• Hands-on experience implementing or using AI-driven tools to improve efficiency reporting and campaign performance analysis.

• Excellent communicator and active listener; able to influence at all levels including executives vendors and cross-functional teams.

• Strategic thinker who applies the 20-80 principle to prioritize actions with greatest impact. Anticipates challenges adapts fast in dynamic environments and always develops contingency plans.

• Strong problem-solver who connects data and critical insights to drive effective decisions. Turns mistakes into process improvements embedding learnings into scalable solutions.

• Raises the bar for detail orientation quality and brand standards.

• Highly adaptable collaborative and team-oriented but comfortable taking ownership and accountability. Acts like an owner with a bias for speed performance and raising