YouTube E-Commerce Media Buyer

Job Title: YouTube E-Commerce Media Buyer

Schedule: US Business Hours

About the client: 

The company is known for its high-quality, affordable apparel, particularly focused on classic and casual wear.

About the role:

We are looking for a strategic and creative YouTube Media Buyer to manage and optimize our advertising campaigns on YouTube. The ideal candidate will have extensive experience in running successful YouTube campaigns, with a strong understanding of video advertising, audience targeting, and performance optimization. This role requires a balance of creativity and analytical skills to ensure our ads resonate with viewers and drive conversions.

Key Responsibilities:

• Campaign Strategy: Develop and implement YouTube advertising strategies that align with marketing objectives and target audience.
• Ad Buying: Manage the full cycle of media buying on YouTube, including budgeting, bidding, and optimizing ad placements to achieve the best possible ROI.
• Creative Collaboration: Work closely with the creative team to develop compelling video ads that capture the essence of the brand and engage YouTube viewers.
• Performance Monitoring: Continuously monitor and analyze campaign performance using YouTube’s analytics tools, making data-driven adjustments to improve results.
• Audience Targeting: Utilize YouTube’s advanced targeting features to reach specific demographics, interests, and behaviors, ensuring our ads reach the right audience.
• A/B Testing: Conduct A/B testing on various ad elements, including video creatives, thumbnails, and targeting strategies, to identify the most effective approaches.
• Budget Management: Manage campaign budgets efficiently, ensuring the best allocation of resources to maximize returns while staying within financial limits.
• Reporting: Generate comprehensive reports on campaign performance, providing key insights and actionable recommendations for future campaigns.
• Trend Analysis: Stay updated on the latest trends, tools, and best practices in YouTube advertising to ensure our campaigns remain competitive and effective.

Requirements

• Experience: Minimum of 3-5 years of experience in media buying, with a focus on YouTube or video advertising.
• Platform Expertise: Deep understanding of YouTube’s advertising platform, including TrueView, Bumper ads, and other ad formats.
• Creative Insight: Ability to collaborate with creative teams to produce engaging video content that aligns with brand messaging and resonates with viewers.
• Analytical Skills: Strong data analysis skills with the ability to interpret complex data sets and translate insights into actionable strategies.
• Communication: Excellent verbal and written communication skills, with the ability to work effectively across departments.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment and quickly adapt to changes in the digital advertising landscape.

Preferred Qualifications:

• Experience with other video platforms such as TikTok, Meta (Facebook/Instagram), or Snapchat.
• Familiarity with e-commerce and DTC (Direct-to-Consumer) marketing strategies.
• Experience in the fashion or apparel industry is a plus.
• Certification in YouTube Advertising or related fields.