YouTube Media Buyer

You’re a results-oriented YouTube Media Buyer. Your expertise lies in creating, managing, and optimizing YouTube advertising campaigns that drive engagement, conversions, and ROI. You have a strong grasp of video marketing and a proven track record in media buying, using data to inform decisions and achieve measurable outcomes. With a keen eye for detail and a strategic mindset, you can effectively manage budgets and execute campaigns that exceed expectations.

You thrive in a fast-paced, dynamic environment. As a YouTube Media Buyer, you’re skilled at overseeing the entire lifecycle of video campaigns, from strategy development to performance analysis. You excel at collaborating with creative teams, understanding audience behavior, and staying ahead of video marketing trends.

You’re data-driven and creative. Combining your analytical expertise with a flair for storytelling, you craft campaigns that resonate with target audiences. Your ability to interpret performance metrics and adjust strategies in real-time ensures campaigns remain competitive and impactful.

You communicate effectively and collaborate seamlessly. Your strong interpersonal skills and team-oriented approach make you an excellent partner to internal stakeholders, clients, and external collaborators, ensuring alignment and shared success.

What You’ll Do

• Plan, manage, and optimize paid media campaigns with a primary focus on YouTube. Initially, you will concentrate on Meta platforms, with plans to expand efforts to include paid ads on Meta, TikTok, AdRoll, and other platforms in the future.
• Manage campaign budgets effectively from the start, ensuring cost-efficiency and strong ROI.
• Collaborate with creative teams to develop compelling video content and ad copy tailored to target audiences.
• Analyze campaign performance metrics (e.g., CPV, CTR, CVR) to identify opportunities for optimization and improvement.
• Conduct audience research and implement advanced targeting strategies to maximize ad reach and engagement.
• Use A/B testing to refine creative assets, messaging, and targeting approaches.
• Stay updated on YouTube advertising best practices, algorithm changes, and emerging trends.
• Prepare and present performance reports with actionable insights and recommendations to clients and management.
• Coordinate with cross-functional teams to align YouTube campaigns with overall marketing strategies.

What You’ll Bring

• Minimum of 4 years of experience in digital media buying, with a strong focus on YouTube advertising.
• Expertise in managing budgets, optimizing bids, and delivering measurable campaign results.
• Proficiency in video marketing strategies, audience segmentation, and performance analytics.
• Strong creative acumen, with experience collaborating on video content and ad copy development.
• Familiarity with analytics tools and YouTube Ads Manager for tracking and reporting campaign performance.
• Experience with additional platforms such as Meta, TikTok, AdRoll, and programmatic advertising is a plus.
• Excellent time management and organizational skills, with the ability to handle multiple campaigns in a fast-paced environment.
• Strong communication and collaboration abilities, with a focus on building relationships and aligning objectives.
• A passion for video advertising and a drive to stay ahead of industry trends and innovations.

What You’ll Get

• You'll work with a dynamic team in a creative and fast-paced environment.
• You'll get a great salary and time off.
• You'll get to work remotely from wherever you want! (As long as it has reliable WiFi and a comfortable place for you to work.)

About Landed

Landed is where top creative talent can find work with US companies as a valued creative team member. Our mission is to connect the world's best creative talent with growth opportunities and financial stability. We provide a competitive salary, benefits, and more. Ready to land your next job? Apply now!