Job Description
Founded by fans Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories and help them connect with the stories and characters they crave. Whether that experience is online or in-person streaming video theatrical games merchandise events and more it’s powered by the anime content we all love.
Join our team and help us shape the future of anime!
This is a remote contract role.
We are seeking a self motivated curious and capable individual to join our Audience Development team as a YouTube Strategist. This position will play a key role in shaping the content and growth strategy across Crunchyroll's global YouTube network which has over 18M subscribers.
If you have a strong understanding of content strategy audience behavior and a passion for anime this might be the job for you! This role will partner closely with internal teams and external agency partners to define how we show up on YouTube and drive audience growth and engagement.
The YouTube Strategist should have a strong point of view on what makes content resonate with anime audiences and how to translate that into scalable programming strategies. This includes identifying high-impact moments guiding content packaging (titles thumbnails formats) and continuously optimizing based on performance insights.
Above all we're looking for someone who is deeply in tune with fandom culture understands the nuances of anime storytelling and is excited to shape how millions of fans discover and engage with content on YouTube.
A Day in the Life of a YouTube Strategist (Responsibilities)
- Define and evolve the content strategy for Crunchyroll's global YouTube ecosystem including the main channel and affinity channels.
- Provide creative direction for clips Shorts and channel programming
- Provide input on affinity channel strategy and positioning to ensure clear audience targeting and differentiation
- Partner with agency teams to guide content selection packaging and publishing approach
- Curate and guide the selection of compelling and timely clip content for YouTube and broader social channels balancing hands-on execution with strategic oversight
- Write optimize and refine video title best practices maintaining Crunchyroll's authentic tone and improving performance across regions
- Analyze YouTube performance data and deliver actionable insights and recommendations to improve content performance
- Identify audience trends content opportunities and emerging formats to drive growth and engagement
- Develop and refine testing frameworks (titles thumbnails formats cadence) to optimize performance
- Ensure alignment with marketing priorities seasonal titles and franchise strategies
- Partner with internal teams to support content monetization ensuring alignment with platform policies and revenue opportunities
About You (Requirements & Skills):
- 2+ years of experience in content strategy social media or YouTube-focused roles
- Experience working with high-volume content workflows or publishing cadences
- Strong understanding of YouTube platform dynamics content optimization and audience growth strategies
- Proven ability to translate data into clear actionable content recommendations
- Experience working with external partners or agencies
- Excellent communication skills with the ability to provide clear creative direction and feedback
- Strong understanding of internet culture fandom communities and content trends
- Passion for anime and familiarity with the anime industry and audience behavior
- Demonstrates a proactive growth-oriented mindset continuously identifying opportunities to optimize content strategy and performance
Bonus Points for:
- Experience working in the anime animation or gaming industry
- Familiarity with YouTube analytics tools (YouTube Studio Tubular etc.)
- Experience developing multi-channel content strategies
- Understanding of YouTube SEO and content packaging best practices
- Experience with Shorts or vertical video strategy
- Working knowledge of video editing or design tools (e.g. Adobe Premiere Final Cut Pro Photoshop)
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear we enable our best selves.
Curiosity. We are curious which is the gateway to empathy inclusion and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law we do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.
Crunchyroll LLC is an independently operated joint venture between US-based Sony Pictures Entertainment and Japan's Aniplex a subsidiary of Sony Music Entertainment (Japan) Inc. both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- 2+ years of experience in content strategy social media or YouTube-focused roles
- Strong understanding of YouTube platform dynamics and content optimization
- Excellent communication skills
- Passion for anime and familiarity with the anime industry
What the Team is Saying
What We Do
At Crunchyroll we deliver what anime fans love—anytime anywhere. With the world’s largest anime streaming library we connect fans to the stories characters and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch games news events and music we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented ambitious people who treat each other well and believe that how we win is just as important as winning.
Gallery
Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays Wednesdays and Thursdays are the company-wide days for ALL team members to be in the office and individuals may choose to come in more if they please.
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Date Posted
05/21/2026
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