Acquisition Marketing Specialist

Job Description

The Washington Post is seeking an Acquisition Specialist to join our subscriptions marketing team. You will execute strategies to increase customer engagement and conversion, enhancing customer experiences and maximizing conversion rates. You will collaborate with the product team and the Acquisition Manager to test and improve registration, engagement, and conversion strategies.

You have a keen attention to detail and possess a comprehensive skill set that integrates technical, creative, and analytical abilities. You will collaborate closely with product, analytics, and brand marketing partners to execute on acquisition strategy across all channels.

This role reports to the Manager of Subscriber Acquisitions.

Motivation

• Contribute to The Post's mission of becoming the world's leading news organization.
• Drive data-driven decision-making to support digital marketing strategies.
• Participate in a collaborative, inclusive, and innovative team environment that encourages open communication, continuous learning, and mutual support.
• Implement global, cross-platform initiatives with a sense of urgency to drive growth to the business.

Responsibilities

• Collaborate with cross-functional teams to enhance customer experiences through testing and optimizing global digital marketing strategies to maximize conversion.
• Ensure performance goals are consistently achieved through daily monitoring of key metrics and writing campaign reports that inform strategy across all channels and deliver results.
• Ideate, write, and share creative and technical implementation briefs that generate design assets and communicate strategy for global acquisition campaigns.
• Support A/B testing initiatives to refine segmentation tactics, design choices, and pricing strategies across the site, emails, and apps.
• Conduct quality assurance (QA) and auditing of email and onsite implementations to ensure accuracy and effectiveness.
• Assist in the execution of automated journeys that drive engagement and conversion for new products and initiatives.

Qualifications

• 2-3 years of experience in digital marketing, eCommerce, conversion rate optimization, customer communications, or customer engagement, preferably with subscription-based business models.
• Strong project management and interpersonal skills with the ability to balance rigorous attention to detail with swift execution.
• Demonstrated technical aptitude with experience in marketing technology tools (CDPs, ESPs, eCommerce platforms, or landing page platforms) with an understanding of best practices as it relates to campaign implementation.
• Knowledge of general UX design and HTML.

Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The salary range for this position is:
64,300.00 - 96,500.00 USD Annual

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife