Analyst Relations Manager

• advise end-user technology buyers on vendor selection and IT strategy
• track competitive intelligence market share/growth and make forecasts
• influence media and investors helping shape public perception
• help companies like IBM position our offerings/solutions in the market by providing strategic advice and the voice of the customer.

RESPONSIBILITIES

• Develop manage and execute a targeted Analyst Relations plan for a defined part of IBM’s portfolio; educate the most influential industry analysts who work with existing or prospective IBM customers. Embed with the business unit to influence strategy and sales and improve analyst perceptions and relationships year-over-year.
• Influence analyst research on IBM its competitors and the markets that IBM competes in; shape the perception of IBM and the value it brings to its customers; improve analyst rating in influential reports and evaluations.
• Monitor the competitive landscape and strategic developments in the area of focus; share relevant analyst research and implications with senior management to shape BU strategy and offerings.
• Connect key IBM executives with expert analysts for advisory sessions to help define and influence offering strategy.
• Collaborate with colleagues in marketing sales offering management communications legal and BU leadership to ensure that IBM is getting the best representation with the analyst community.
• Manage and procure paid strategic research projects on behalf of IBM to ensure that key analyst firms are actively engaged with IBM offerings
• Develop a keen understanding of how to build credible and impactful relationships with key influencers and leading industry analysts.

IBMReferred_NorthAmerica
MCCJBID
LI-Hybrid