Area Marketing Manager

Area Marketing Manager About the Role A growing company in the Bay Area is seeking a dynamic AreaMarketing Manager (Digital & Brand)to lead its marketing team and drive measurable growth. This role combines hands-on digital marketing execution with brand strategy, team leadership, and CRM oversight. The ideal candidate has a proven track record in lead generation, content-driven engagement, and brand development, while also thriving in a fast-paced, leadership environment. Key Responsibilities • Team Leadership: Lead and support a small team of field marketers through weekly check-ins, coaching, and performance oversight. • Campaign Management: Plan, write, and execute multi-channel campaigns (email, SEO, PPC, social media) • Brand & Content Development: Build and grow brand presence by creating engaging content across digital platforms; optimize website and landing pages for SEO and conversions. • CRM Oversight: Manage CRM (Xcelerate or equivalent), ensuring accurate lead tracking, system integrations, and performance reporting. • Reporting & Analytics: Deliver weekly and monthly reports on campaigns, KPIs, and marketing-driven revenue. • Event Marketing: Support planning and promotion of customer and industry events (Lunch & Learns, trade shows, sponsored outings). • Strategic Marketing: Develop and implement marketing strategies that align with business objectives and company vision. • Market Research: Conduct research and analysis to identify trends, opportunities, and competitive positioning. • Budget Management: Create and manage budgets for marketing projects, ensuring efficient allocation of resources. • Strategic Planning: Participate in leadership planning sessions to align marketing efforts with overall company strategy. Critical Expectations • Maintain100% CRM accuracyfor all marketing leads and opportunities. • Launch a minimum of2+ outbound campaigns per month. • Post3+ times per weekon social media channels. • Conductweekly 1:1 check-inswith team members. • Submitweekly reportsto leadership. • Contribute actively toweekly leadership meetings. Qualifications • 5+ years of marketing experience with a focus on digital and brand strategy. • Strong background in CRM management and marketing analytics. • Experience leading small teams and coaching for performance. • Proficiency in SEO, PPC, social media, and email marketing. • Excellent communication and content creation skills. Job Type: Full-time Pay: $100,000.00 - $150,000.00 per year Benefits: • Health insurance Ability to Commute: • San Jose, CA 95112 (Preferred) Work Location: Hybrid remote in San Jose, CA 95112