Assistant Athletic Director of Marketing and Fan Engagement

Temple University Philadelphia, PA

Company

Temple University

Location

Philadelphia, PA

Type

Full Time

Job Description

TempleUniversity's AthleticsDepartmentissearchingforan Assistant Athletic Director of Marketing & Fan Engagement. Become a part of the Temple family and you will have access to the following: • Full medical, dental, vision coverage • Paid time off • 11 Paid Holidays (including the day after Thanksgiving & winter break) • Tuition remission - eligible employees and their dependents can obtain a degree TUITION FREE • A generous retirement plan and so much more!SalaryGrade: T26 Learnmoreaboutthe“T”salarystructure here:https://careers.temple.edu/sites/careers/files/documents/T_Salary_Structure.pdf Position Summary: Reporting to the Executive Senior Associate Athletic Director, the Assistant Athletics Director for Marketing & Fan Engagement will assist in the establishment and maintenance of all Athletics marketing initiatives. Responsibilities include but are not limited to: manage game-day operations including game-day scripts and video board elements for select sports, which could include football, women’s basketball, and men’s basketball; provide assistance with developing promotional and new revenue campaigns; oversee on-campus advertising; responsible for fan development initiatives; work with student groups to increase attendance at games; assist in the planning of special events; coordinate in-game sponsor promotion/fulfillment with Van Wagner; facilitate production and/or mailing of promotional items; order season ticket holder gifts; create graphics for video boards and/or promotional flyers; and assist in management of respective marketing budgets. The position will also provide support in matters related to the Temple Spirit Squad, as well as community relations. The Assistant Athletics Director for Marketing & Fan Engagement also performs other duties as assigned. Required Education & Experience: Bachelor's degree in Marketing, Communications, Public Relations or related field. A minimum of five years full-time experience working in marketing, promotions and/or fan engagement at the collegiate level. An equivalent combination of education and experience may be considered. Essential Functions of Position: • Develop new concepts that enhance the game-day presentation including corporate sponsorship promotions and traditional elements via the creation of new, exciting on-field/on-court/video board promotions. • Coordinate efforts with the ticket office, ticket sales team, coaching staffs, event management and production staffs to ensure success and maximize fan engagement opportunities. • Develop and execute on-campus strategic marketing and communication plans for select sports, with central focus on football, women’s basketball, and men’s basketball • Provide oversight and creation of strategic marketing and communication plans for Olympic sports. • Develop the “show” for games which includes directing elements, creating and collecting video board content and writing public address announcements. • Serve as in-game producer for select sports, which could include football, women’s basketball, and/or men’s basketball. • Assist in the development and maintenance of the Temple Athletics brand and branding campaigns. • Assist with American Athletic Conference, NCAA marketing, and on-campus branding initiatives. • Supervise the Assistant Director of Marketing and Marketing Coordinator daily. • Work closely with corporate sales team to effectively integrate sponsor initiatives in games. • Work closely with ticket sales staff to tie together promotional and sales efforts while developing new and engaging programs. • Serve as event planner for Athletic events including Season Ticket Holder Parties, Convocation, Football Pep Rallies, Spring Football game, Basketball Pre-Season Tip-Off Event, etc. • Oversee the production of on-campus signage to promote upcoming games/events. • Cultivate on-campus relationships by representing the Athletics department at various on-campus planning meetings and committees for Homecoming, Alumni Weekend, Greek Life etc. • Oversee student marketing initiatives to increase the overall school spirit, build traditions and improve student attendance at games. • Oversee efforts related to pre-game student tailgates and kids zone areas. • Serve as liaison and decision maker with internal designers for video board content and promotional items. • Work closely with external team to to execute strategic communication and marketing plans, as well as develop engaging content for multiple platforms. • Desktop publishing: used for annual report, business cards, name plates, golf outing program, Stella’s program, etc. Anything printed. • Specs and bids for both print items and facilities branding (important because you must know spec sizes, bleed sizes, finish sizes, etc.) • Relationships with print and facilities vendors • Oversight of the brand standards • Oversight of the graphic designers This position does require a DMV background check. Temple Universityis committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status. Compliance Statement:In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact. Temple University's Annual Security and Fire Safety Report contains statistics, policies, and procedures related to campus safety. Go here to review: https://safety.temple.edu/reports-logs/annual-security-report You may request a copy of the report by calling Temple University’s Campus Safety Services at 215-204-7900.
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Date Posted

08/11/2025

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