Associate Director, Lifecycle Marketing

About Misfits Market:

Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.

About the Role:

We are seeking an experienced and highly motivated Associate Director of Lifecycle Marketing to join our team. The ideal candidate will have a strong background in marketing strategy, team management, and technical expertise with marketing automation platforms. Reporting into the Senior Director of Lifecycle Marketing, the Associate Director of Lifecycle Marketing will play a crucial role in driving customer engagement, retention, and revenue growth through various channels, including email, SMS, and push notifications.

Responsibilities:

• Develop and lead Misfits Market's customer retention strategy to drive higher order frequency and overall lifetime value.
• Partner, present, and report regularly to leadership and stakeholders on lifecycle strategy, plans, and results.
• Manage a promotions budget to drive incremental orders and reactivations, adhering to defined effectiveness metrics.
• Own team-level goals and forecasts aligned with broader business objectives. Develop robust reporting in partnership with the analytics team.
• Collaborate with Product and Engineering teams to ensure the product roadmap delivers on the LCM team’s ability to execute scalable campaigns and programs.
• Develop a customer segmentation strategy for personalized user journeys across all channels.
• Collaborate with the customer care team to optimize the user journey based on customer feedback.
• Lead the technical execution and production process for campaigns across all LCM channels, including creative, copy, merchandising, testing, and reporting.
• Strong technical understanding of marketing automation tools (Braze, Iterable, Sendgrid) and systems architecture, with the ability to make informed decisions on tool selection and configuration. 
• Develop and execute a comprehensive testing strategy to optimize email, SMS, and push notification performance.
• Manage third-party vendor relationships (contract management, evaluating new vendors, etc).
• Manage a team of 3 direct reports.

Skills and Qualifications:

• 6+ years of experience in lifecycle marketing channels (email, SMS, push notifications), with at least 3 years of people & team management.
• Experience with marketing automation tools like Braze, Iterable, Customer.io
• Highly analytical with advanced spreadsheet skills; experience with analytics platforms such as Amplitude, Heap, Mode, Tableau, Looker, etc., preferred.
• Proven ability to leverage a data-driven approach to drive measurable results across CRM channels.
• Ability to prioritize resources and manage multiple projects in a fast-paced, cross-functional environment.
• Basic level of HTML/CSS & SQL preferred.

Details of Position & Benefits:

• Salary range: $145k - $160k
• Full-time exempt position
• 100 % Remote Work
• Salary and employee stock options commensurate with experience
• Unlimited PTO
• Multiple health, dental, and vision plan options
• Life Insurance
• 401K plan

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