Associate Marketing Manager

Get to Know Us:

It's fun to work in a company where people truly believe in what they're doing!

At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.

Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Work, Play and Grow at BlackLine!

Make Your Mark:

As an Associate Manager, Marketing you'll assist with the support and delivery of the regional marketing strategy primarily in Southeast Asia and India.

You'll leverage your industry and marketing knowledge, coupled with a digital-first mentality to engage new and existing customers in ways that profitably drive customer acquisition, upsell and retention.

A big part of your role will be supporting the transition of BlackLine to a digital-first, ROI focused model by delivering impactful digital marketing activities

You'll Get To:

• Develop and maintain full lifecycle, digital marketing programs including theme conceptualisation, strategy development, content procurement, copywriting, scheduling, promotions, reporting, and evaluation.
• Manage digital marketing programs with our department-wide internal project management software.
• Monitor tasks, proactively address projects at risk, and communicate clearly and consistently.
• Maintain strong program data hygiene.
• Develop and maintain a strong collaborative relationship with business partners which include, but are not limited to, Marketing Operations, Product Marketing, Events, Web, Product, and Creative.

What You'll Bring:

Years of Experience in Related Field: 5+
Education: Bachelor's degree in Business, Marketing or a related field

Technical/Specialized Knowledge, Skills, and Abilities:

• 5-7 years working in Digital Marketing (B2B, Fintech/Media)
• Mandatory: Experience with digital campaigns, digital media and digital advertising
• Mandatory: Must be highly proficient in the use of salesforce.
• Some experience with events may be beneficial
• Have a deep passion for modern digital marketing practices, blending creative and analytics to get the right message to customers.
• Constantly evaluate results to take work to the next level
• Naturally curious and an expert communicator, both internally and with customers
• Have deep experience presenting ideas and results to leadership
• Have experience managing a budget for digital-only marketing initiatives while demonstrating the ability to think lean and scrappy
• Knowledge of and experience with the preparation of reports, ROI analysis and campaign recommendations
• Knowledge of and experience using Marketo or other similar marketing automation platform

Other:

• Exhibit a high level of drive, enthusiasm, initiative, commitment, and professionalism
• Be a self-starter with solid organizational and planning skills
• Must be a team player and collaborate well across departments
• Must be able to work independently with minimal supervision and guidanc
• Proficient writing skills. Able to create emails, landing page copy, and program briefs.
• Strong understanding of current marketing concepts, strategy, and best practices
• Strong project management and organizational skills

Thrive at BlackLine Because You Are Joining:

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.

BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.