Channels Marketing Engineer
Schneider Electric
•
Asyūţ, Egypt
Company
Schneider Electric
Location
Asyūţ, Egypt
Type
Full Time
Job Description
Who are we and what we stand for?
When you work for Schneider Electric you work for a company that is passionate about its people. Our people vision says, Great people make Schneider Electric a great company. We are proud to promote purpose, diversity, inclusion, learning and work-life integration - we're a great place to work and we are continually striving to be the best place to work!
Your Role - Magic happens when you bring great people together!
- Own and refine the IA channel strategy for North East Africa & Levant cluster, with a focus on transforming IA channels.
- Analyze data and monitors metrics as well as external competitive landscape. Use insights generated to inform channel strategy and action plan.
- Platform channel partners to ensure optimal market coverage. Directly prospect, recruit and onboard new channel partners where necessary to improve coverage.
- Localize global channel programs and implement these with local partners, working closely with Sales. Regularly meet partners to maintain good understanding and to support actions e.g. partner enablement.
- Participate in annual renewal of commercial partner agreements (CPAs) in line with channel objectives, delivering through account managers for individual CPAs.
- Assist channel account managers in their business planning with respective channel partners e.g. development of Joint Growth Plan Agreements.
- Maintain partner performance reporting, manage Marketing Development Funds (MDF) and oversee partner rebates.
- Develop and execute promotional marketing campaigns to boost sales of transactional IA products through all relevant channels, with a focus on sell-out.
- Embody Digital leadership e.g. actively leveraging of digital tools and promoting digital marketing for demand generation. Promote channel partner adoption of the mySchneider portal.
- Participation in the Annual Marketing and Sales Planning (AMSP) process.
- Support external marketing activities led by channel partners or the Global Marketing team.
- Manage the annual channel marketing calendar and budget.
- Maintain a working understanding of key IA offers and communicate their value proposition to channel partners.
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Qualifications
- Bachelor degree in Engineering
- 0-2 years of experience in B2B channel marketing and/or B2B channel sales
- Strong analytical skills with the ability to blend quantitative and qualitative insights for decision-making.
- Fluent in English (spoken and written). Excellent communication skills to articulate marketing plans and messages.
- Strong interpersonal skills to establish rapport internally and externally.
- Passion for understanding and championing the needs of channel partners and their customers.
- Love for constant learning, challenges and problem solving.
- Collaborative mindset and enjoyment of teamwork.
- Existing understanding of the IA ecosystem and networks with IA-relevant channel partners is a strong plus.
- Existing knowledge of IA offers is a plus.
- Experience in digital marketing (email marketing, marketing automation, search engine optimization, online advertising) is a plus.
Required skills:
- Analytical Skills
- Industrial Automation
- Interpersonal Skills
- Communication Skills
- Collaborative Mindset
- Channel Marketing
Schedule: Full-time
Req: 0097SM
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Company Info
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Date Posted
01/23/2025
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