Communications Lead - Retail

Position Overview

The PNC Financial Services Group, Inc. (NYSE: PNC) is one of the largest diversified financial services institutions in the United States with assets of $565 billion as of Sept. 30, 2024. With a presence in all of the country's 30 largest markets, PNC is organized around its clients and communities for building strong relationships and providing local delivery of retail banking, including residential mortgage; corporate and institutional banking; and asset management.

We currently are seeking a Communications Lead to join our Business Communications team to develop externally facing thought leadership content in support of PNC's Retail Banking, Retail Lending, and Home Lending businesses, primarily for publication on PNC Insights, the bank's thought leadership content hub.

This position is primarily based in a PNC location in Pittsburgh, PA, Philadelphia, PA, or Cleveland, OH. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager's discretion.

PNC's Retail Banking, Retail Lending and Home Lending teams provide a great client experience through our branches, Customer Care Center, ATMs, operations and servicing teams, and online and mobile solutions. Retail employees support the financial needs of millions of individuals, families and small businesses, and foster lifelong banking relationships built on expert advice and financial solutions across deposits, payments, personal lending, credit card, wealth advisory and brokerage.

The Communications Lead is a member of the Marketing and Communications (MarCom) team of approximately 300 professionals, and will conceptualize, develop, and write thought leadership content in support of business objectives and needs. This individual plays a hands-on role in the design and execution of a results-oriented and holistic thought leadership content pipeline that advances business reputation, broadens awareness, and increases the visibility across various audiences.

What You'll Do:
• From ideation to execution, consistently develop and publish strategic thought leadership content that aligns with overall business objectives and is relevant to external audiences;
• Offer proactive content theme and topic ideas to business leaders that address a business need and will resonate with specific, target audiences;
• Utilize project management skills to fulfill review and approval process requirements and deliver thought leadership content across tight timelines;
• Proactively identify opportunities to tap into broader industry news and trends with timely and relevant thought leadership content;
• Leverage data and insights of existing content performance to inform future thought leadership content strategies and the effectiveness of overall campaigns;
• Closely collaborate with Internal Communications and Social Media teams to coordinate further amplification of published thought leadership content through additional available channels;
• Contribute to a high-performing culture built on teamwork, trust, and commitment to quality, continuous improvement, and learning.
Qualifications:
• Bachelor's degree in business or communications-related field.
• 5-7+ years of experience in corporate communications or journalism with financial services industry experience highly preferred.
• Strong writer and editor; excellent story telling capability and ability to develop content that resonates across multiple platforms.
• Proven experience collaborating and interacting with senior-level leaders to develop communications materials.
• Ability to decipher complex financial topics to write informative thought leadership content for various audiences.

Job Description

• Develops communication strategies in support of the strategic direction and oversees initiatives, materials, and staff priorities.
• Develops communication strategies; plans, researches, and develops content for complex communications initiatives.
• Identifies issues and opportunities, serves as trusted advisor to organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message.
• Coordinates final review and approval before internal or external communications are released.
• Leads project teams of increasing complexity, influences outcomes, and evaluates success as appropriate.
• Consults and advises on communications strategies based on data-driven insights.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills
Branding, Change Management, Creative Process, Design Thinking, Digital Marketing, Media Relations, Prioritization, Strategic Communication Planning, Strategic Planning

Competencies
Copywriting and Editing, Decision Making and Critical Thinking, Effective Communications, Influencing, Media Channel Management, Organizational Communications, Planning: Tactical, Strategic

Work Experience
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education
Bachelors

Certifications
No Required Certification(s)

Licenses
No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncbenefits.com > New to PNC.

For more information, please click on the following links:

Time Away from Work

PNC Full-Time Benefits Summary

PNC Part-Time Benefits Summary

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at [email protected]. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

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