Consumer Product Marketing Manager

We are looking for a product marketer to play a critical role in shaping WhatsApp's consumer experience. This person will play a significant role in leading and envisioning the future of the WhatsApp product experience and develop breakthrough marketing initiatives that drive consumer awareness, engagement, and retention aligned to our product.

Consumer Product Marketing Manager Responsibilities:

• Work with Marketing Insights and Data Science to generate actionable quantitative, qualitative, and competitive insights to inform strategy
• Build product positioning, clear narratives, and drive influence across the WhatsApp product to ensure we're delivering consumer value and driving understanding
• Drive go-to-market strategy working closely with cross-functional teams to determine effective launch plans and communications
• Partner with brand and integrated marketing on outbound marketing and advertising strategies, develop programs to drive consumer awareness, adoption and long term engagement
• Understand the WhatsApp Consumer and their connection with the product to drive meaningful new product/feature adoption and greater engagement.

Minimum Qualifications:

• 7+ years of experience in product marketing and/or marketing, product management, or business experience
• Bachelor's Degree in Business, Marketing or Economic discipline or equivalent product marketing experience
• Experience launching and scaling consumer products or services
• Experience working closely with product and design teams in the product development process
• Project management experience working with a variety of internal teams and stakeholders to understand and solve problems
• A passion for WhatsApp and its mission to connect the world privately

Preferred Qualifications:

• Experience developing and driving analytically rigorous full funnel marketing campaigns
• International experience and knowledge of diverse social and business landscapes
• Experience working on complicated issues such as data sharing within matrixed organizations
• Understanding of consumer mobile app and technology landscape

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.