Content Marketing Manager

Thousands of companies build better software products with the help of Canny’s customer feedback platform. As our Content Marketing Manager, you'll lead our content strategy by creating unique, impactful content to connect with our audience and drive awareness about Canny.

We are...

• Fully remote with no office

• 17 people, spread across 6 countries (USA, Canada, Mexico, Spain, Turkey, Brazil)

• Bootstrapped (no outside funding) and profitable!

This role is part of our GTM team, which includes Sales, Support, Customer Success, Marketing and Operations.

As our Content Marketing Manager, you’ll have the autonomy to craft and execute our content strategy with the support of our talented team. We’re looking for a skilled content creator who can elevate our brand with compelling and high-impact content. As our gatekeeper of content quality, you’ll ensure that everything we produce meets exceptional standards.

The main objectives of this role are:

#1: Elevate our content

We want to create content that gives our audience useful, new, and interesting information. You will:

• Design and implement a dynamic content marketing strategy, incorporating high-impact content formats and promotional tactics to engage our audience.

• Create high-value, unique content that provides fresh insights to product managers and SaaS founders.

• Conduct thorough research, expert interviews, and experiment with creative content formats to ensure our content stands out.

• Support feature adoption and product launches through product-led content including newsletters, blog posts, and social updates

• Oversee and improve content produced by guest authors and team members, ensuring alignment with our style guide and maintaining top-notch quality.

• Lead our video content strategy - including product-led videos, podcasts, social videos, and more.

Objective #2: Improve our social media presence

Canny is active on several social channels (LinkedIn, X, Meta, etc). We want a social media expert who can improve our performance on those channels and help us succeed on new ones. You will:

• Develop a social media strategy focused on connecting with our target audience where they’re active.

• Manage our social media accounts, crafting engaging content such as slideshows, videos, and other formats to boost our online presence.

• Explore underutilized social media channels and develop strategies to succeed with them.

Objective #3: Drive content performance and growth

Creating content is only part of the equation. Our Content Marketing Manager will focus on driving results and reaching our audience. You will:

• Use your expertise in keyword research, SEO, and marketing analytics to optimize content for better performance.

• Stay updated with digital marketing trends to ensure our content strategy remains relevant and impactful.

• Identify and leverage appropriate distribution channels to maximize content reach and drive traffic to our platforms.

• Create content that guides potential customers through every stage of the buyer’s journey, with a focus on generating new leads.

Tech You’ll Use Every Day

• Semrush

• Sprout Social

• HubSpot

• Google Analytics

• Capcut

• Slack, Notion, Missive (email)

Compensation

• Compensation $75,000-$95,000 USD (for a US-based hire)

• Bonus program (8% of base salary, varies on performance)

• Regular compensation reviews (conducted semi-annually)

• Equity grant

• 20 paid vacation days, 15 paid holidays, and unlimited sick leave.

• Benefits: medical, dental, and vision insurance

• In-person team retreats twice a year

Required Qualifications:

• 3-5 years of experience in content marketing and creating various types of content.

• Strong research and interviewing skills to generate valuable and unique insights.

• Excellent written English with a keen eye for detail.

• Familiarity with keyword research, SEO, and basic marketing analytics.

• Experience managing social media accounts and creating engaging content, including videos.

• Self-driven and a fast learner—if you're unfamiliar with a topic, you dive deep to master it.

• Solid understanding of digital marketing and how content fits into the broader strategy.

Preferred Qualifications:

• Comfortable working in a remote team environment.

• Knowledge of content marketing tools and platforms.

• Experience in content marketing for B2B SaaS companies is highly desirable.

• Proven ability to produce, edit, and appear on camera for various types of video content.

Apply:

• In your application, please submit your resume, an optional cover letter, and explain your motivation to join Canny (we genuinely value understanding why you're drawn to us!).

• Share links to the blog post, social post, and video you’re most proud of creating. For each one, please explain the impact each had.

  • Video is optional but encouraged if you'd like your application to stand out!

• Heads-up: Every application is carefully reviewed by our team. Please answer the screening questions diligently to stand out and ensure your success. Candidates who don't invest time in the screening questions rarely advance.

• For some extra flair, share a link to your favorite GIF.

Location:

• This role requires working North American hours to serve our customers best and coordinate with the team. As such, we are only looking to hire candidates based in North or South America.

For more info, check out our blog, and team page.