Content Specialist - AEO & SEO

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite you’ll join us on our mission to accelerate the global adoption of crypto so that everyone can achieve financial freedom and inclusion. For over a decade Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply please read the Kraken Culture page to learn more about our internal culture values and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here .

As a fully remote company we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders institutions and newcomers to the space. Kraken is committed to industry-leading security crypto education and world-class client support through our products like Kraken Pro Desktop Wallet and Kraken Futures .

Become a Krakenite and build the future of crypto!

Proof of work

The team

At Kraken our Organic Growth team is the engine behind how the world discovers learns about and engages with our products and brand. We combine creativity data and technology to accelerate global awareness acquisition and retention all in service of Kraken’s mission to bring crypto to the world.

The Organic Growth organization is made up of four specialized teams: SEO ASO (App Store Optimization) RAF (Refer-A-Friend) and Content. Together these teams work across channels and platforms to build sustainable compounding growth systems that reach millions of users every day. We operate like a high-performing startup within Kraken — testing learning and scaling what works at the intersection of search intelligence storytelling and product growth. From driving discoverability in the next generation of search and AI ecosystems to optimizing in-app visibility and referral loops we’re obsessed with finding new ways to grow Kraken’s ecosystem organically.

As part of this mission you’ll help shape how users discover and engage with our brand across emerging search and AI experiences. By crafting impactful data-driven content you’ll enhance Kraken’s authority and visibility reaching audiences worldwide and helping bring crypto to more people than ever before.

The opportunity

• Deliver uniquely valuable editorial content that builds trust drives awareness and enhances Kraken’s visibility across organic and AI search channels.

• Develop scalable systematic content that remains fresh and relevant across multiple product verticals and languages.

• Collaborate closely with subject matter experts and teams across the organization to launch and optimize product growth initiatives.

• Use quantitative data to guide prioritization and decision-making while incorporating qualitative insights user feedback and industry expertise to shape compelling narratives.

Skills you should HODL

• 4+ years of experience creating content within finance technology crypto or a related industry.

• Bachelor’s degree.

• Exceptional ability to communicate clearly concisely and persuasively.

• Strong understanding of the psychology language and workflows of Kraken’s client segments.

• Proven experience creating content optimized for AI Overviews voice assistants and chat search (e.g. Google AEO Perplexity ChatGPT Browse Gemini).

• Demonstrated ability to simplify complex technical or financial concepts for sophisticated audiences.

• Highly organized and analytical with strong attention to detail and the ability to manage multiple priorities using data and intuition in a dynamic and fast-paced environment.

• Native-level English proficiency.

Nice to haves

• Familiarity with the global financial ecosystem markets and emerging crypto technologies.

• Experience working in ambiguous high-growth environments where priorities can shift quickly.

• High degree of accountability reliability and follow-through.

This job is accepting ongoing applications and there is no application deadline.

Please note applicants are permitted to redact or remove information on their resume that identifies age date of birth or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents backgrounds contributions and unique perspectives. We hire strictly based on merit meaning we seek out the candidates with the right abilities knowledge and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race ethnicity age gender identity citizenship religion sexual orientation disability pregnancy veteran status or any other protected characteristic as outlined by federal state or local laws.

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