CRM Administrator (HubSpot)

About Fresha

Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide.

Fresha is used by 110,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.

The company is headquartered in London, United Kingdom, with 12 global offices located across North America, EMEA and APAC.

Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive subscription-free business software and financial technology solutions.

Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.

The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.

Role overview

Fresha is seeking a CRM Administrator (HubSpot) to manage and optimise our HubSpot CRM, ensuring the platform meets the needs of our growing sales, marketing, and customer service teams. You will be responsible for the administration of Twilio and Gong, maintaining data integrity, developing automation workflows, supporting our teams with any CRM related challenges, and with creating accurate reporting and insights.

This is a great opportunity for a tech-savvy individual with a passion for CRM systems who is looking to make a real impact in a fast-paced, global environment.

Key accountabilities:

• CRM Management & Maintenance
• Ensure optimal functionality of HubSpot, managing settings, and configurations.
• Own the administration of Twilio and Gong.
• Regularly update and cleanse the CRM data to maintain accuracy and consistency.
• Develop and manage custom properties, deal stages, and pipelines as needed.
• Automation & Process Optimisation
• Build and optimise workflows, sequences, and automation to streamline business processes.
• Collaborate with sales and marketing teams to implement automation strategies for lead nurturing, sales funnel management, and email campaigns.
• Data Analysis & Reporting
• Create and maintain detailed reports and dashboards for sales, marketing, and customer service teams to track performance and identify areas of improvement.
• Analyse CRM data to provide insights on customer behaviours, sales trends, and campaign effectiveness.
• User Support & Training
• Provide ongoing training and support for users across the company, helping them navigate HubSpot effectively.
• Troubleshoot issues and provide technical support to internal teams as needed.




This list is not exhaustive and there may be other activities you are required to deliver.

Skills, Experience & Qualifications Required

• Experience in HubSpot CRM administration is essential (HubSpot certification is a plus).
• Strong understanding of CRM best practices, data management, and process automation.
• Ability to manage multiple workflows and optimise processes to improve efficiency.
• Excellent analytical skills with experience in CRM reporting and dashboard creation.
• Strong communication skills to work effectively with cross-functional teams.
• Self-starter with a proactive attitude, able to work autonomously in a fast-paced environment.
• Ability to identify problems and opportunities as well as offer or implement actions and solutions.
• Creative thinking and problem-solving mindset.

Inclusive workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.