Data Analyst
Company
Samba TV
Location
Porto, Portugal
Type
Full Time
Job Description
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Day to Day:
- Taxonomy Development and Optimization: Create accurate, scalable taxonomies and optimize Always-On offerings across markets for performance and reach.
- Client Support and Relationship Management: Serve as the primary technical support contact for EMEA clients, including media agencies, trading desks, publishers, and advertisers. Build strong client relationships and provide training on the Semantic Targeting Platform.
- Partner Collaboration and Platform Optimization: Collaborate with partners to clean up, deprecate, or enhance taxonomies. Maintain and optimize internal SaaS platforms and advise on external platforms like DSPs, SSPs, and Curate.
- Data and Marketing Alignment: Act as a bridge between Data and Marketing teams to promote best-in-class segments and support seasonal and Always-On targets.
- Market Analysis and Strategy: Conduct competitive and trend analyses, ensuring CPM competitiveness and proposing new strategies with partners, agencies, and sales.
- Technical Assurance and Custom Solutions: Maintain technical stability, troubleshoot issues with Product and Engineering teams, and develop white-labeled partner solutions.
- Innovation and Differentiation: Ensure data discoverability, understand data interactions with partner algorithms, and recommend tailored solutions to optimize advertising campaigns.
- Reporting and Continuous Improvement: Collaborate on reporting and analysis to drive global optimization and platform enhancements.
Preferred Exerience:
- Bachelor's degree in Computer Science, Engineering, Marketing, or related field
- 3-5 years of Technical Account, Data Analysis experience preferably in consulting and managing complex software solutions
- Strong technical background with expertise in ad-serving platforms, programmatic advertising, data management platforms (DMPs), and related technologies
- Experience or interest in the online marketing industry
- Excellent communication, negotiation, and presentation skills and ability to convey complex technical concepts to non-technical audiences effectively
- Team player with a hands-on mentality and drive to learn and understand new topics
- Sales and relationship-building skillsÂ
- Have an affinity for complex technical processes and tools
- Offer a hands-on mentality and have the eagerness to understand new topics
- Ideally, have gained first experiences in data-driven marketing or programmatic advertising
- Speak and write English fluently
Date Posted
01/27/2025
Views
0
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