Digital Marketing Director

Title: Director, Digital Growth & Brand Presence Brands: Feit Electric · Cree Lighting · USI · LIFX About the Role: Are you ready to make some of the most innovative names in lighting, smart home, and home safety impossible to ignore online? We’ve built powerhouse brands trusted by millions of households (Feit Electric, LIFX, Cree Lighting, USI), and you can find us everywhere from The Home Depot to Costco, Lowe’s, ACE, Menards, Walmart, and beyond. Now, we’re looking for someone ready to take our digital presence from strong to unforgettable. This is your chance to grab the reins of four distinct brands, unleash bold campaigns, and leave your mark on brands sitting in nearly every home in America. This isn’t a back-office strategy gig. It’s roll-up-your-sleeves, push-creative-boundaries, and make-people-stop-scrolling kind of work. If you’re equal parts visionary and executor-someone who can dream big, inspire a team, and make it happen-we want you. • Create & Execute the Vision – Use your creativity to establish a powerful, differentiated brand presence online. You’ll craft and execute the digital image that makes our brands impossible to ignore. • Lead & Inspire – Build, mentor, and fuel a team of digital rock stars. You’ll be their coach and their co-pilot. • Ignite Communities – Craft scroll-stopping content and foster engaged communities across multiple platforms for four brands with four different voices. • Power Up Influencers & UGC – Partner with creators and fans who live our brands every day, turning their voices into authentic advocacy. • Own the Digital Battlefield – From paid search and social to video and retail media, you’ll launch campaigns that crush awareness and drive sales. • Drive Demand – Architect full-funnel journeys that move consumers from “oh cool” to “add to cart” seamlessly. • Bring It In-House – Set the standard, sharpen our tools, and make us less reliant on outside agencies. • Play the Numbers Game – Define KPIs, measure impact, and optimize on repeat. Data is your fuel; creativity is your fire. • Collaborate Cross-Functionally – Partner with sales, product, and brand teams to make sure every launch and campaign hits harder. What We’re Looking For • 8–12+ years in digital marketing with a record of building consumer brands that people care about. • Proven success in community building, influencer marketing, and UGC that feels real—not forced. • A natural leader who can grow a team but isn’t afraid to get their hands dirty. • Hands-on wizardry in digital media, social strategy, and influencer campaigns. • Creative instinct with a performance-driven mindset—you can dream, but you can also deliver. • Strong analytical chops—you live in the data, not just in the vibes. Degree in Business, or related field (MBA is a nice bonus, but hustle and results matter more). Why Feit Electric? Because this isn’t your typical corporate marketing job. At Feit Electric,you have the freedom to experiment, innovate, and make waves. We’re nimble, scrappy, and ambitious—backed by the scale and reach of four successful, category-leading brands. This is the role where you get to: • Push boundaries in digital space. • Elevate brands millions of people already know. • Have fun while doing it. If you’re ready to light up the digital world and leave your mark on iconic consumer brands, this is your shot. Job Type & Benefits Job Type:Full-timeSchedule:Monday to Friday, in-person onsite at Pico Rivera, California. Compensation:Offer will be based on the applicant’s experience level and seniority, but the role has a range of $125,000-$175,000. Equal Opportunity Employer: Feit Electric is an equal opportunity employer. We encourage applications from all qualified individuals regardless of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Job Type: Full-time Pay: $125,000.00 - $175,000.00 per year Benefits: • 401(k) matching • Dental insurance • Employee assistance program • Employee discount • Flexible schedule • Health insurance • Life insurance • Paid time off • Vision insurance Work Location: In person