Digital Marketing Specialist

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

WHAT'S EXCITING ABOUT THIS JOB & HOW YOU CAN MAKE AN IMPACT:

Your curiosity and sharp insights will help you pave the way in one of Informa Market’s most successful groups. Informa Markets’ Infrastructure & Construction group is seeking a full-time Digital Marketing Specialist who will primarily oversee digital marketing activities for the International Roofing Expo and the International Pool, Spa, Patio Expo, co-located with the Deck Expo. You will provide digital strategy, campaign support, deep analysis, and actionable programs that deliver critical insights into our audiences and business decisions.

You are accountable for: 

• Executing data-driven audience growth strategies that leverage both paid and organic acquisition channels, working with key stakeholders on defining priority channels, partners, and target audiences to drive database and subscriber growth
• Set and track key performance metrics that align with business objectives; present and communicate progress against KPIs to key stakeholders on a regular basis
• Plan and execute email marketing programs including segmentation, email setup, deployment, and reporting, using features including targeted content and multi-step campaigns
• Track progress and drive continuous improvement to acquisition funnels via analysis and optimization; identify and validate improvements through research, internal/external feedback, best practices, and various testing methodologies (e.g. A/B)
• Analyze campaign performance and deliver actionable insights and recommendations to improve future performance, efficiency, and spend
• Continuous website updates, including, but not limited to, tailored website experiences based on customer behavior, journey, technology, and demographics
• Manages website and analytics, including monitoring traffic, sources, conversions, and KPIs
• Work with brand managers to implement SEO strategies to foster organic site growth of event sites
• Support event brands in the setup and launch of their mobile app and customer referral programs with our preferred vendors
• Establish benchmarks across all digital campaigns to monitor campaign and performance 
• Travel to industry events as needed
• Special projects as needed

Qualifications

What you bring to the team:

• At least 4 years’ experience in audience/attendee acquisition, development, or growth roles with a heavy focus on digital
• Bachelor’s degree in marketing/advertising or database management or equivalent work experience
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Previous experience of Eloqua or other automated marketing email platform
• Experience with A/B and multivariate experiments
• Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, Adobe Analytics, WebTrends, SEMRush, etc.)
• Previous experience in CMSs, Adobe Experience Manager and Drupal preferred
• Excellent attention to detail and organizational skill required
• Project management skills: Capable of multi-tasking and managing several projects at a time
• Excellent written and oral communication skills
• Analytical mindset with numerical aptitude
• Initiative, ambition, self-direction, problem solving and deep sense of curiosity
• The pay range for this position is $70,000 - $75,000 depending on experience. 
• This posting will automatically expire on December 18th 2024. 

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO, rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, parental leave, and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. 

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds 
are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. 

See how Informa handles your personal data when you apply for a job here.