Director of Marketing

Job Overview

DIRECTOR OF MARKETING, JUICES, MIXERS & SAUCES

Background and Job Description:

At Keurig Dr Pepper, our mission is to provide a beverage for every need, everywhere people shop and consume. With a portfolio of more than 125 iconic brands that consumers know and love, we are one of the largest food and beverage companies in the US. We keep the consumer at the heart of everything that we do, and that is why KDP holds strong leadership positions in most beverage categories.

We are looking for a Director to lead our marketing efforts on iconic brands such as Mott's®, Clamato®, Hawaiian Punch®, Roses®, and Mr. & Mrs. T's®,, among others. You will have the opportunity to work on brands that are loved by millions of consumers, and your strategic thought leadership and ability to work with diverse teams to develop and execute marketing plans will help these brands expand their leadership positions. This role reports to the SVP/GM and has 4 direct reports.

What You'll Do:

As a Director overseeing the KDP portfolio of Juices, Mixers and Sauce, you will have challenger mindset and operate resourcefully. You will put the consumer at the heart of everything you do, and lead with a General Management mindset. In this role, you will:

• Drive the long-term portfolio growth strategy, establishing a vision and growth objectives by leveraging consumer insights, category and consumer trends, and your deep understanding of our competition and the needs of our retail customers
• Lead from the front and strategically allocate resources - both dollars and people - to achieve goals
• Lead and partner with commercial teams, the supply chain organization, communications, and insights, to identify growth opportunities, build plans, innovate, and execute world class growth programs
• Own the deployment of resources to grow the portfolio while continually measuring and optimizing the tools in your marketing toolkit. You will tap into expertise from A-list media partners to deliver communications plans that penetrate culture and partner with major retailers and spirits distributors across the US.
• Be the face of a portfolio with over $2 billion in retail sales, championing your growth initiatives rooted in consumer needs and keen business expertise

Requirements

What You'll Need to Succeed:

We are looking for a leader who has the drive and passion to make a big impact. Someone who is motivated by results, thrives working with diverse teams to tackle difficult challenges, and who has a true passion for building businesses.

• Bachelor's Degree required; MBA is preferred
• 12 years of brand marketing or brand management experience with 7 years of CPG experience preferred.
• A general manager mindset where you exhibit data influenced decision making and measurement. P&L management experience strongly preferred.
• Exceptional team leader with a commanding presence and an ability to influence across functions, leadership levels and customer teams
• Proven ability to operate in a fast-paced environment, reacting with sound judgement and often without specific direction
• Expertise in developing and implementing brand strategies based on consumer insights, market data, category trends, customer analysis, and the competitive environment
• Proficient at flexing between strategic planning and tactical planning
• This role is based at the KDP headquarters in Frisco, Texas.
• Relocation to Greater Dallas, TX area is required with 10%-15% travel.

Our Commitments to You:

At Keurig Dr Pepper, our strength is our people. We offer several great benefits with this position, including:

• Competitive pay and benefits
• Opportunities for continuous learning through our Marketing Capabilities curriculum, and formal and informal mentorship opportunities to help you navigate your career
• A high-performance team culture where individual contributors are empowered to make decisions and challenge assumptions
• Continuous development as you learn from pacesetters in retail, media, creative, and entertainment
• A brand new, state-of-the-art company headquarters located in at The Star in Frisco, home of the Dallas Cowboys World Headquarters and overlooking the Cowboys' practice facility
• We offer a hybrid flexible working model.

Company Overview

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled