Event & Experience Marketing Professional

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
The event specialist is responsible for the complete execution and success of the IBM events. They create experiential client engagements and partner closely with agency partners to bring these plans to life. They are responsible for understanding the Global Event Process including event marketing tools. They collaborate closely with squad team members and sales teams to develop an optimized event plan.
Responsible for event planning & execution – Lead annualize global event planning and consistent design/delivery to build and generate pipeline

– Own and optimize events to meet business objectives based on stakeholder feedback
– Partner with key stakeholders including top account marketing & field marketing (conversation/growth squads to define objectives target audience develop plan including requirements for associated ABM/targeted audience actions)
– Designs individual event attendee experience within the client journey based on standard event kits
– Ensures sales alignment and events execution (with field marketing)
– Manages post event outcomes and performance with relevant stakeholders (ie. field marketing)
– Handle end to end process and tools: Including EMB entry logo licenses cteba data privacy edit upload and debrief for core team events
– Ensures all legal compliance finance and other required processes efficiently
completed

Skills:
• Environment: Professional knowledge related to function and its process
• Communication / Negotiation: Negotiates with specified objectives.
• Problem Solving: Recognizes complex problems related to functional objectives. Applies creativity and judgement to professional technical or operational problems
• Impact on Business: Independently generates solutions based on analytical skills and business knowledge
• Contribution / Leadership: Develop ideas for a pre-designed plan and execute multiple aspects of that plan. Develop & mentor junior employees.

Required Technical and Professional Expertise

• experience in marketing or related role
• experience in event marketing • Ability to manage multiple projects at the same time
• Strong project management and organizational skills including attention to detail High energy independent worker self-starter resourceful and problem-solver

Preferred Technical and Professional Expertise
Experience with event and/or marketing platforms including Rainfocus CVENT Airtable Marketo etc.