Event Marketing Specialist

Job Description

O.C. Tanner is the global leader in software and services that improve workplace culture through meaningful employee experiences. Our Culture Cloud employee recognition platform and suite of apps help people feel appreciated, do their best work, and want to stay.

We partner with thousands of companies to drive positive business results by helping their millions of employees thrive at work. We have been named to the prestigious Fortune 100 Best Companies to Work For® list three times over the past several years, along with about 30 of our clients, validating that O.C. Tanner is one of the very best companies in the country to work for.

Come Join Us

Our marketing team is seeking an energetic, detail-oriented event marketing specialist with experience in corporate events, tradeshows and/or conferences. Reporting to the Global Event Marketing leader, you'll join a fun, smart and growing team of marketers as we help impact growth and drive engagement with HR leaders from great companies all over the world.

Responsibilities:

• Support the planning and execution of selected virtual and in-person events, including assisting with booth experience design, speaker management, logistics and AV requirements, webinar platforms management, demo set-up, registration, sales engagement and follow-up.
• Effectively communicate event details with internal stakeholders to get buy-in and engagement with Sales, CS, field marketing and demand gen teams.
• Collaborate with demand marketing, field marketing and sales teams on pre and post-event follow up.
• Work with Creative Marketing teams to incorporate brand messaging into the event experience.
• Support and help create the event strategy, tactical plans and project management from beginning to end, including all logistics, execution and post event follow-up for all on-site and virtual events.
• Collaborate with cross-functional teams including marketing, sales, customer success, and product to deliver engaging experiences for attendees.
• Support relationship management with vendor and agency relationships as needed for event planning and execution.
• Assist in measuring the success of event marketing initiatives through key metrics including awareness, lead gen, opportunities created, and ROI.

Job Requirements

• 2 - 4 years of B2B event marketing experience, preferably both virtual and in-person events.
• Experience with promotion, marketing and communication of large events.
• Exceptional project management skills and attention to detail; ability to manage and report on multiple projects simultaneously.
• Experience in helping negotiate contracts, managing third party vendors, arranging, and overseeing support staff, and managing budgets.
• Experience working with national tradeshows and conferences and managing a corporate booth presence with various product experiences.
• Demonstrated experience working effectively under pressure while remaining positive, flexible, and open to feedback.
• Creative thinking around new event opportunities, planning and budgeting skills.
• Excellent written and verbal communication skills.
• Strong ability to work with cross-functional teams and lead them through project plans, goals, etc.