Global Director, Consumer Loyalty

About AB InBev

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa.

About Growth Groups

We are a part of ABInBev’s ecosystem, the biggest brewer in the world, and we work to help our customers life using a range of BEES Applications.

As a tech cell of our organization, we have a simple goal: to grow. Grow as people, as professionals, as a company. 

To achieve it, we use the technology creating digital solutions that make our customers lives’ simpler, their decisions smarter and their business more profitable. 

About BEES

BEES is an e-commerce and SaaS company, created by AB InBev, on a mission to transform the traditional sales model by putting customers at its heart. Whether you are a small to medium sized retailer or a supplying partner, BEES provides you with the tools, data, and insights you need to help your business thrive.  

Today, more than 2 million+ retailers across 10+ countries use BEES every month to browse for products, place orders, earn rewards, arrange deliveries, manage invoices, and access business insights all from one place.  

Learn more on how BEES keeps business buzzing at www.bees.com

About the job 

Our team is in search of a Global Director of Consumer Loyalty within the ABI growth organization. We currently have two direct to consumer (DTC) applications which are “Ze-Delivery” in Brazil and “TaDa” in middle America’s.  Both consumer applications are focused on delivering consumers cold beer to their homes in less than 45 minutes at competitive prices. Today, neither one of these applications have a consumer loyalty program and we would like to create loyalty programs to drive user acquisition, user engagement, and to increase user spend on the applications. The Global Director of Consumer Loyalty would be responsible for creating and executing the consumer loyalty strategy across both Ze Delivery and TaDa. 

What you'll do 

• Lead global strategy to drive consumer loyalty with ABI’s direct to consumer (DTC) applications (Ze-Delivery and TaDa)
• Work with local DTC loyalty leads to understand local consumer needs and local business objectives to find global solutions that works across markets.
  Collaborate cross functionally with commercial, product, engineering, data, and design teams to ensure that the BEES platform is built with the capabilities required to support global solutions and objectives.   
• Partner with ABI’s b2b loyalty to identify and extract synergies between ABI’s b2b loyalty and DTC loyalty
• Support local DTC loyalty leads with training and best practices across markets to deliver local objectives
• Owner of the DTC loyalty profit and loss statement 

What you'll bring 

• Bachelor's degree, 5+ years of work experience; 
• Strong communication skills in English (written and spoken); Spanish is a plus! 
• Experience in loyalty marketing and ability to create & execute loyalty strategies 
• Strong analytical skills 
• Strong interpersonal skills and extremely resourceful 
• Proven ability to complete projects according to outlined scope, budget, and timeline 
• Travel up to 1 week per month (25%)