Growth Marketing Lead

About the Role

We’re looking for a talented marketing professional to join Canva South Korea team.

As the Growth Marketing Lead, you’ll be responsible for managing Canva’s social media presence in South Korea and creating social media content to build brand awareness and engagement, meanwhile developing Canva’s performance marketing strategy from ideation to execution. You’ll work closely with a cross functional team in rallying towards our ambitious growth goals.

You’ll thrive in a fast-paced environment, you’re confident in making data-driven decisions and driving alignment between your key stakeholders. You have a knack for problem-solving, getting your hands dirty in identifying new opportunities and continuous process improvements.

What you’ll do (responsibilities)

• Develop and execute comprehensive social media and performance marketing strategies that align with overall business objectives.
• Provide insight on media trends and the competitive landscape in South Korea, to devise tactics that effectively activate the Canva brand in the local market.
• Manage and optimize campaigns across owned, earned, and paid channels, ensuring a cohesive and consistent media strategy.
• Develop and produce content that supports daily social media communications and broader, holistic campaigns, while ensuring a strong tone of voice that represents Canva’s values.
• Own end-to-end channel operations, from conceptualization and planning to negotiating with partners and vendors, setting up and executing campaigns, and analyzing impact and reporting on results.
• Oversee the performance marketing budget, optimizing campaigns across various digital channels to maximize ROI.
• Collaborate with global marketing teams across brand, social, community, and growth, as well as external agencies, etc. to ensure holistic success of campaigns.
• Collaborate with central teams to ensure best practices in creative development, automation, workflows, measurement, and other processes that enhance campaign performance and efficiency.

What we're looking for

• 8+ years of experience in a B2C marketing role, preferably with experience in both social media & performance marketing.
• Prior experience in tech or start-up sectors in South Korea is strongly preferred.
• A well-rounded marketer who excels in cross-functional teams within fast-paced environments and is comfortable wearing multiple hats.
• A creative thinker with hands-on experience in content creation for brands, possessing a keen eye for storytelling in both written and visual formats.
• Deep understanding of how different social media platforms operate, including current content trends, advertising features, and audience demographics.
• Strong research and analytical skills, with the ability to turn complex and varied datasets into actionable insights that drive strategies and solutions. Proficiency with analytics tools to track and measure campaign performance.
• Experience with content management systems and social media management tools is a plus.
• Proven ability to manage and build relationships with local and global stakeholders, both internal and external.
• A naturally curious, proactive self-starter who is willing to take measured risks.
• Full proficiency in both English and Korean, with excellent verbal and written communication skills. Ability to effectively influence and convey complex information to colleagues and through marketing materials.