Head of Instructor Acquisition

Location: Remote (US time zones preferred)

Team: Growth

Reports to: VP Growth

About Maven

Maven is reinventing our post-secondary education system from the ground up. We're starting with practical professional courses on key skills taught by leading experts in your field. Think: learning AI Product Management from a head of product at OpenAI or an engineering lead at Meta. Our cohort-based model means our engagement rates are 80-90% instead of the 5-10% from video-based learning. Maven's marketplace has 500+ expert-led cohort-based courses 70K+ student alumni and 700K+ registered users. Today we're direct to consumer but eventually we'll offer certificate programs MBA-like programs and sell directly to businesses.

We are founder-led; our CEO Gagan co-founded Udemy and our CTO Shreyans was the first engineer at Venmo. Our business grew over 100% last year. We've raised $25 million from Andreessen Horowitz First Round and a supportive network of industry angels and are on track for profitability.

Role Overview

As our Head of Instructor Acquisition you’ll own and scale the top of the instructor funnel driving awareness affinity and intent among the most compelling experts in tech and beyond. Your work will sit at the intersection of product marketing GTM sales and community combining strategic positioning with premium storytelling and high-touch execution.

You’ll deeply understand what motivates experts to teach on Maven build narratives that make teaching feel inevitable premium and exciting and activate a powerful ecosystem of operators execs creators and thought leaders who expand our reach and reputation.

This is a senior high-impact role ideal for someone who can zoom out to GTM strategy and positioning then zoom in to craft a sharp landing page run a high-quality industry event or refine a GTM motion.

What You’ll Own

Your primary goal will be increasing the number of new high quality instructors launching courses each month.

Instructor-facing brand & positioning

• Develop Maven’s instructor-facing brand strategy balancing aspiration with credibility

• Define our instructor value proposition across audience segments

• Craft compelling narratives and positioning frameworks that make Maven the obvious choice for ambitious experts

Community content & ecosystem growth

• Activate and nurture a vibrant community of influencers advisors creators operators and execs who refer and inspire future instructors

• Lead instructor-facing content strategy including thought leadership case studies spotlight stories and executive communications

• Own our presence in relevant industry communities events and networks (online and IRL)

Top-of-funnel growth & campaigns

• Scale high-quality inbound instructor interest

• Ideate create and launch targeted campaigns events and partnerships that reach the right experts at the right time

• Constantly experiment measure and iterate on acquisition tactics and messaging

Customer research & insights

• Stay obsessively close to our instructor audience: their motivations objections workflows and goals

• Lead qualitative and quantitative research to segment the market and refine targeting

• Translate insights into GTM strategies onboarding flows and product feedback

What We’re Looking For

• 8+ years experience in marketing with a background in acquisition marketing GTMbrand and/or community

• A portfolio of work that demonstrates taste storytelling and strategic clarity

• Deep familiarity with the tech ecosystem and strong relationships with operators founders and execs

• Fluency in both qualitative research and data-driven optimization

• Proven success launching new programs or products in early-stage or fast-moving environments

• Experience marketing to high-trust high-bar audiences (e.g. execs creators consultants advisors)

• Comfort operating with autonomy speed and high standards

Bonus:

• Background in the creator economy expert platforms edtech or marketplaces

• Experience running events building ambassador programs or cultivating communities and partnerships

Why This Role Matters

The instructors we attract will shape the future of learning. They’re also the face of Maven in the public eye in our courses and in their professional circles. Building the Maven instructor brand isn’t just about acquiring more teachers; it’s about making Maven the platform of choice for the world’s top minds.

If that challenge excites you we’d love to meet you.

Team & Culture

You’ll report to Mallory (VP Growth) and work closely with Claire (Instructor Acquisition) as well as our product design and marketing teams.

Maven is a small high-trust high-ownership team. We move fast write often and bias toward action. Everyone is hands-on — from the founders to the newest hire. Expect direct feedback collaborative thinking and a culture that prizes clarity impact and creativity.

We are fully remote with no-meeting Wednesdays and biannual company offsites. Join us to do the best work of your career and help build the world’s most dynamic expert-led learning brand.

Compensation

$175k-$225k in salary with strong benefits and early-stage equity.

Salary is open to review based on candidate experience; please apply if you know you’re a great candidate.

Location

Remote; US time zone +/- 1hr