Manager - Brand Marketing

Vidyard is the video platform that's built for business. Sales reps marketers and corporate communicators use Vidyard to record and share videos that grab attention and deliver their message in a personal impactful way. It's the video tool of choice for Microsoft LinkedIn and thousands of other companies. We're passionate about elevating our customers our teammates our communities and ourselves.

About the Role

Vidyard is seeking a dynamic and strategic Manager Brand Marketing to lead our brand marketing content community and marketing design initiatives. Reporting to the Senior Director of Marketing this role will be instrumental in shaping and executing our brand strategy enhancing our brand presence and driving engagement across various digital and offline channels. The ideal candidate is a creative thinker a collaborative leader and a player-coach with a passion for storytelling design content and community.

This is a remote role open to candidates located in Canada.

What You’ll Work On

• Own and develop Vidyard's brand marketing strategy encompassing brand content community and design.

• Closely collaborate cross-functionally with internal stakeholders including marketing sales product web and customer success teams.

• Develop and execute integrated brand marketing campaigns and initiatives to drive brand awareness engagement and loyalty.

• Own Vidyard’s social media presence including building and executing on a social media strategy.

• Build and develop a media/press plan and work with agency partners on execution

• Closely collaborate with Product Marketing on distributing our product messaging across brand channels.

• Build a winning content strategy. You excel in creating compelling and high-quality content across various formats and channels including blog posts videos webinars and more.

• Build and execute on a community strategy that leverages Vidyard’s network of customers users and prospects.

• Collaborate with our marketing designers and web developers to create beautiful marketing design assets that align with our brand guidelines and strategic objectives.

• Work with (and expand) our network of sales advocates and partners to improve distribution of Vidyard’s content and grow brand awareness.

• Build and manage a network of contractors to support the brand and content team.

• Monitor and analyze brand performance metrics community engagement and content effectiveness to optimize strategies and drive continuous improvement.

• Stay abreast of industry trends our competitive landscape and emerging technologies to inspire your team and innovate on the latest brand marketing strategies and tactics.

What You’ll Bring to this Role and Your New Team:

• 5+ years of experience in brand marketing content creation community management and/or marketing design preferably within the B2B SaaS or technology industry.

• A track record of developing and executing successful brand marketing strategies and campaigns that drive brand awareness engagement and growth.

• You're a creator at heart but you also understand the value of data and know when to strategically leverage data to inform your strategy.

• You have exceptional leadership and team management skills with experience leading and developing high-performing brand marketing teams.

• You have exceptional written and verbal communication skills with a keen eye for detail and a passion for storytelling.

• You’re a strategic thinker with the ability to translate business objectives into actionable marketing plans and initiatives.

• You demonstrate proficiency in marketing analytics and metrics with the ability to track and measure the effectiveness of brand marketing efforts.

• You have experience working with marketing automation platforms content management systems and design tools.

• You have a collaborative mindset with the ability to work effectively across departments and build strong relationships with internal and external stakeholders.

• You’re enthusiastic about Vidyard's product and have a genuine passion for video AI and technology innovation.

Job descriptions can be overwhelming. At Vidyard we are motivated to drive change together and deeply value the unique experiences abilities and opinions you possess so if this role sounds like your next adventure but you don’t feel entirely qualified apply! We value candidates who own it and if you’re relentlessly resourceful too you might be exactly who we are looking for.

As we also value user obsession we prioritize our users customers and community so you can expect to hear from our team even if you are not selected to move forward.

What You’ll Love about Vidyard:

• Competitive pay

• Comprehensive flexible benefits on day one*

• Wellness allowance to spend on what's important to you

• Flexible hours + unlimited vacation + programs to support travel while working enabling you to live your best life

• Access to Inkblot a digital mental health platform + $1500/person/year for mental health coverage*

• Allowance to support your ongoing growth and development

• Parental leave top-up

• Paid volunteer hours

• Employee resource groups to empower and drive change at Vidyard and in our communities

• RRSP match*

• Stock options

• Flexible holiday program

• Home office stipend

• Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office or are local to and prefer the energy of our collaboration space in Kitchener Ontario Canada there is flexibility for all.  Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.

*Benefits described are Canadian specific if you’re located in another country our People team will speak with you about localized benefits for you.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at [email protected] . Unsolicited resumes from Agencies will not be accepted.