Marketer

Job Summary We are seeking a results-driven and compassionate Marketer to promote our home health services and expand our referral network. The Marketer will be responsible for developing and implementing strategic outreach plans to increase patient referrals, build relationships with healthcare professionals and community organizations, and enhance brand visibility within the assigned territory. The ideal candidate will have a strong understanding of the healthcare industry, excellent communication skills, and a passion for helping individuals access quality in-home care services. Duties and Responsibilities: • Develop and Execute Marketing Plans • Create and implement strategic marketing plans to increase patient referrals and promote home health services within the assigned territory. • Build and Maintain Referral Relationships • Establish strong relationships with physicians, hospitals, discharge planners, skilled nursing facilities, assisted living communities, and other healthcare professionals. • Conduct Outreach and Community Engagement • Represent the company at health fairs, senior expos, networking events, and community functions to promote services and raise brand awareness. • Educate Referral Sources • Provide education and informational materials to referral sources about home health services, admission criteria, and benefits of in-home care. • Track and Analyze Marketing Performance • Monitor referral trends and marketing effectiveness using CRM tools or referral tracking systems; adjust strategies as needed to meet goals. • Collaborate with Clinical and Operations Teams • Work closely with the clinical and administrative teams to ensure smooth referral intake and a positive experience for new patients and referral sources. • Maintain Knowledge of Industry Trends • Stay current with healthcare regulations, Medicare/Medicaid guidelines, and industry trends affecting home health marketing. • Report and Communicate Progress • Provide regular updates to management on referral activity, marketing metrics, and business development efforts. • Ensure Compliance and Ethical Marketing • Adhere to all federal and state regulations related to marketing and healthcare referrals (e.g., Stark Law, Anti-Kickback Statute). • Customer Service and Follow-up • Serve as a point of contact for referral sources and families, ensuring timely follow-up and high levels of customer satisfaction. Experience • Minimum 1-2 years of experience (is preferred) in marketing, business development, or sales within the healthcare industry, preferably in home health, hospice, or senior care. • Proficiency in using Microsoft Excel for data analysis and reporting purposes. • Excellent time management skills with the ability to prioritize tasks effectively under pressure. • Strong organisational abilities to manage multiple projects simultaneously while maintaining attention to detail. • Exceptional verbal and written communication skills in English, with an emphasis on persuasive writing techniques. • Familiarity with project management tools is advantageous but not essential. If you are passionate about marketing and eager to contribute to our team's success, we encourage you to apply for this exciting opportunity. Please note: Resumes that include a professional photograph will be given preference during the selection process. Job Type: Full-time Pay: $18.00 - $20.00 per hour Expected hours: 40 per week Work Location: On the road