Marketing Account Executive

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.

JOB SCOPE & PURPOSE

The Account Executive is responsible for managing and coordinating agency resources to ensure that account needs are met. He/she acts as the daily internal contact and ensures that all projects for which he/she is responsible are completed on time, on specification, within scope, and on budget, while providing completed planning and documentation. The Account Executive ensures that support, information, and knowledge needed from the competencies are provided.

MAIN RESPONSIBILITIES

• Fulfills daily client and internal team requests, ensuring that all projects assigned are executed to plan
• Develops and maintains proficiency with Targetbase tools and processes
• Keeps account team updated on the status of account activities; produces communication materials (contact and status reports, etc.) for both internal and external teams
• Gathers database-related work specifications from client and/or team members; provides concise and appropriate written specifications on inputs, outputs, internal processes, and quality assurance measures to the appropriate functional groups 
• Coordinates with other team members to monitor ongoing progress, makes adjustments when required, proactively identifies project issues/problems, assists in issue/problem resolution, and provides updates
• Acts as internal contact for account needs 
• Builds and maintains a thorough understanding of the client’s business and competitive environment; routinely contributes to competitive tracking projects
• Develops a positive and partnering relationship with all team members
• Oversees the accuracy and quality of agency product; assists with quality assurance and provides final sanity check for project deliverables
• Tracks and reconciles costs posted to the billing system and handles revenue forecasting at the project level
• Schedules and leads project status meetings, including preparation of meeting agendas and documenting status
• Assists with building a positive culture

EXPERIENCE & EDUCATION

• Minimum of 2-4 years of experience in a client service role in an agency/professional services firm
• Bachelor’s Degree in Business, Liberal Arts, Marketing, or Communications is preferred

KNOWLEDGE & ABILITY

• Knowledge of the latest trends in the industry
• General understanding of relational database technology and CRM principles/applications
• General understanding of the creative and production process
• Strong client service orientation
• Effective problem-solving ability
• Able to write and communicate effectively
• Strong organizational skills; demonstrated ability to multitask and set priorities
• Strong interpersonal skills
• Excellent attention to detail
• Able to assist in the design of presentations  
• Proficient in MS Office

POSITION REQUIREMENTS

• Overtime as necessary
• Travel as necessary

We work a hybrid schedule.  3 days in office and 2 days working from home.  Candidates must local to the Raleigh-Durham area and willing to be onsite in the office 3 days a week.

Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.