Marketing Automation Specialist

Under the supervision of the Email Marketing and Automation Manager, support the overall objectives of Joni and Friends’ Marketing department. Perform duties and responsibilities including, but not limited to:

Duties

1. Email Marketing Automation
   
   1. Collaborate with Marketing team to optimize Marketing Cloud’s automation tools for various marketing channels and campaigns
   2. Execute CRM strategies and marketing automation including customer journeys and ongoing engagement
   3. Complete production and deployment for automated email campaign set-up, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns inside Marketing Cloud
   4. Build and deploy recurring email publications as required, including Daily Devotional, Prayer Group, and Bible Reading Group email
   5. Manage and monitor email campaign performance including deployment timing, data needs, integration, analysis, reporting, and results
   6. Optimize email KPIs including inbox deliverability, data feeds, and mobile metrics; cultivate growth by finetuning segment lists based on behaviors
   7. Troubleshoot email deliverability issues and manage opt-out requests
   8. Collaborate across the organization to understand marketing needs
   1. Work with Marketing and other departments on the development of Salesforce, Classy, and Asana integrations
   10. Maintain documentation of processes, streamlining to improve efficiencies
2. Donation Pages
   
   1. Create and update donation pages as required for ministry initiatives and campaigns; implement source codes for attribution
   2. Work alongside Development and Marketing to track donations, analyze website behavior, and improve donor user experience
3. Event Registration and Fundraising
   
   1. Manage ticketed event registration, autoresponder emails, and fundraising activity within Classy and Salesforce CRM
   2. Collaborate with Global Operations, Development, and Accounting to ensure accurate fund codes are attached to events/donation forms and mapped appropriately
   3. Run registration activity and post-event summary reports and provide troubleshooting solutions for the platforms
   4. Resolve related support ticket
4. SMS Marketing
   
   1. Develop and manage process to collect SMS opt-ins from constituents
   2. Develop SMS strategies for donor and volunteer engagement including the segmentation strategy, sequencing, and dynamic content
   3. Create standard operating procedures for SMS marketing
5. Data Analysis
   
   1. Report weekly insights to management for constituent engagement, journeys, and testing
   2. Analyze email, donation page, and SMS metrics to evaluate success; provide data-driven recommendations to refine journeys that convert leads into constituents
6. Industry Knowledge and Advancements
   
   1. Stay current on industry trends related to marketing automation and innovation; maintain expert status on Marketing Cloud
   2. Recommend new tools to enhance cultivation, engagement, and customization
7. Other duties and projects as assigned by supervisor to support department and organizational needs

The compensation for this position is based on a national benchmark of $66,560 - $72,000, and may vary based on the location of the employee, as it can be a remote position.