Marketing Campaign Analyst (SFMC)

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.

JOB SCOPE & PURPOSE

The Campaign Analyst works collaboratively with the client and internal teams to ensure accurate and timely delivery of marketing campaigns. The Campaign Analyst is considered an internal expert in designed component / campaign processes associated with Targetbase’s Executed Campaign, Custom Client Reports and complex Datamart Build services such as the build process, reporting and analytics and the campaign execution process.

MAIN RESPONSIBILITIES

• Design, create and execute complex multi-channel campaigns using campaign management tools. Validates counts from a marketing perspective versus what is reasonable.
• Serve as primary point-of-contact for problem escalation and resolution for campaigns. 
• Ensure campaign turnaround times are tracked against SLAs and campaign data is communicated internally. Partner with with account teams to communicate and manage client expectations.
• Be a subject matter expert on client's data sources and become intimately familiar with database, email and preference data including understanding key business rules that drive campaign and reporting outputs.
• Monitor quality control on campaign deliverables prior to client distribution. Ensures the client team is following quality control procedures as applicable.
• Lead troubleshooting of campaign count issues, questions, and research.
• Self-directed analyst. Effectively utilize programming tools and applications, with primary expertise in SFMC.

EXPERIENCE & EDUCATION

• Bachelor's Degree in Computer Science or other technology subject or equivalent industry experience.
• 2 years technical experience in a marketing operations role, preferably planning and executing marketing campaigns.
  • Strong SQL experience and knowledge of campaign processes - Required 
  • Hands on expertise with SalesForce Marketing Cloud (SFMC) - Required
    • Exposure to alternate campaign management tools (Unica, Adobe Campaign, Treasure Data) - nice to have
  • Familiarity with best practices for email marketing

KNOWLEDGE & ABILITY 

• Consultative approach to campaign planning and execution, making recommendations to the client to deliver increased value of marketing operations.
• Experience with and understanding of CRM, direct mail and email campaigns, dynamic content experience a plus
• Knowledge of relational marketing Database structures
• Ability to solve problems by applying analytical reasoning.

***We are a hybrid company working 3 days a week in office and 2 days a week at home.  Candidates must live in the Dallas/Ft Worth area and willing to be in office on required days

Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.