Marketing Director/Assisted Living

Job Title:Marketing & Community Outreach Coordinator – Assisted Living / Memory Care (CALAIM Experience REQUIRED) Location:Assisted Living/Memory Care Job Type:Full-Time Reports to:Executive Director Position Summary: We are seeking a passionate and strategicMarketing & Community Outreach Coordinatorto drive occupancy growth and community engagement at our Assisted Living and Memory Care facility. This individual will play a critical role in promoting our services to healthcare networks, families, and community stakeholders, with a focus on building partnerships through theCALAIM initiativeand other Medi-Cal programs. Candidates with knowledge or experience working withinCalifornia’s CALAIM programand its Enhanced Care Management (ECM) or Community Supports services are strongly encouraged to apply. Key Responsibilities: • Develop and implement marketing strategiesto meet occupancy and growth goals, with a special emphasis on Medi-Cal-eligible populations and service providers. • Build strong relationships with local healthcare providers, hospitals, managed care plans, social workers, and community-based organizations. • LeverageCALAIM knowledgeto identify and pursue partnership opportunities under Enhanced Care Management and Community Supports (e.g., housing transition services, respite care, etc.). • Represent the facility at industry events, networking groups, and CALAIM-related forums or meetings. • Conduct tours, information sessions, and personalized follow-ups with prospective residents and their families. • Collaborate with leadership and clinical staff to ensure alignment between marketing messaging and actual service delivery. • Monitor market trends, competitor activity, and referral patterns in the Medi-Cal and senior care space. • Maintain and report on CRM data, outreach activities, and conversion metrics. Qualifications: • 2–5 years of experience in healthcare, senior living marketing, or community outreach. • Working knowledge of CALAIM, ECM, Community Supports, and Medi-Cal programshighly preferred. • Proven track record in lead generation, community engagement, and referral development. • Strong understanding of assisted living and memory care services. • Excellent communication, interpersonal, and relationship-building skills. • Proficiency in CRM tools, digital marketing, and Microsoft Office. • Ability to work independently and manage multiple priorities. • Bachelor’s degree in Marketing, Healthcare Administration, Public Health, or a related field preferred. MUST HAVE EXPERIENCE WITHCALAIMAND PRIVATE PAY MEMORY CARE MARKETING !!!!!! CALL AARON 310 886 9942 Job Type: Full-time Pay: $120,000.00 - $140,000.00 per year Benefits: • Dental insurance • Health insurance • Paid time off Experience: • Assisted Living Marketing: 2 years (Required) • CalAIM: 1 year (Required) Ability to Commute: • Carson, CA 90749 (Required) Work Location: In person