Marketing Manager

Company Name: RFED

As the IG US Marketing Manager, you will be responsible for managing the execution of all digital campaigns for IG US, an FX trading provider which is part of the IG Group. In this role, you will be expected to work with channel owners to launch and monitor campaigns providing guidance on audience segmentation and creative, collaborate with cross-functional teams and internal production teams and report on campaign results.

This candidate will be expected to have demonstrated experience in digital channels including display, paid social, paid search, SEO, email and push notifications, and using performance metrics.  Having effective organization and prioritization skills, and the ability to communicate clearly to cross-functional teams, agencies and stakeholders will be key as our company looks to achieve growth goals.

What you will do:

• Assist in development and implement comprehensive, holistic marketing strategies and plans focused on brand awareness, acquisition & customer retention
• Assist in writing briefs for marketing campaigns to internal production teams and agency
• Execute, and optimize full-funnel, integrated campaigns by working collaboratively with cross-functional teams (Compliance, Content, Channel owners etc.)
• Partner with marketing intelligence to communicate performance results regularly to senior stakeholders
• Gather relevant market data (consumer, competitive, advertising trends) to help advise on marketing strategy
• Partner with legal, compliance, brand, and commercial teams to get approval for marketing promotions and ensure all marketing is compliant and on-brand

Who you are:

• Conversant in brand, CRM and acquisition channels including paid social, display/programmatic, search, SEO, etc.
• Creative, innovative, and entrepreneurial in nature
• Detail oriented and strong project management skills, ability to juggle projects with many global cross-functional teams
• Expertise using data to drive marketing decisions
• A strong communicator and a natural leader
• Experience or interest in learning about the world of FX trading
• Experience working in a regulated industry

MarTech you may use:

• MS Office Products
• Google Analytics
• Salesforce Marketing Cloud
• Adobe Workfront
• Adlib
• Smartly

Team Perks and Benefits:

• Performance Bonuses
• Stock Purchase Options
• Tuition Reimbursement Program
• Gym Membership Reimbursement
• Commuter Benefits
• Pet Insurance
• Wellness & Mental Health Programs
• Charitable Donation Matching
• Two Paid Volunteer Days Off
• Daily catered lunch when in the office
• Full kitchen with snacks and beverages
• In-building gym
• Shuttle to/from Metra
• Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars

Company
IG US is an award-winning online forex trading provider. In 2019, we brought our high-quality FX service to the US - empowering informed, decisive, adventurous people access to over 80 currency pairs at competitive prices.

Location:
We are currently a hybrid team with a flexible work life balance of three days in the office and two days at home.

IG US
1330 W. Fulton Market
Chicago, IL 60607

*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyways. You may be just the right candidate for this or other roles!