Marketing Solutions Manager

Summary: The Marketing Solutions Manager plays a pivotal role in driving agrowth mindsetthat fuels lead generation, customer engagement, experience, and occupancy across all selected properties and regions. By developing, evaluating, and executinghigh-impact performance acquisition campaigns, this role contributes directly to the organization’s mission of maximizing revenue, enhancing resident experience, and strengthening brand presence. Reporting to the Director of Customer Acquisition, this individual willcollaborateclosely with Regional Managers, Area Vice Presidents, Operations, Asset Management, and vendor partners to ensure campaigns are strategically aligned and executed with excellence. Success in this role requires ananalytical, innovative, and detail-orientedprofessional who candeliver actionable insights, manage cross-functional projects, and inspire collaboration. The Marketing Solutions Manager’s core mission is tooptimize market effectivenesswhile fostering a culture ofcontinuous improvementandmeasurable impact. Essential Duties: Campaign Performance Management • Lead day-to-day management of campaigns for designated properties. • Monitor campaign performance against key metrics, adjusting strategies to maximize ROI. • Track and advise KPIs to evaluate impact on lead generation, traffic, and occupancy. • Provide actionable insights to inform both tactical and strategic decisions. • Deliver personalized, targeted, and relevant plans throughout the customer journey. Strategy Development and Optimization • Work with cross-functional teams to explore program enhancements. • Partner with vendors to refine strategies and adopt best practices. • Stay informed of industry trends, emerging technologies, and competitor activity. Business Intelligence and Reporting • Analyze and interpret large datasets from multiple native and third-party platforms. • Utilize concise reporting dashboards and visualizations to present performance insights. • Collaborate inter-departmentally to measure ROI at national, regional, and local levels. • Provide recommendations for continuous improvement in program design. Stakeholder Collaboration • Partner with multiple departments to align campaigns with business priorities. • Translate business questions into actionable insights that inform decision-making. • Build strong relationships with internal stakeholders and external vendors to ensure alignment and program success. • Represent the organization at industry associations, conferences, and networks, bringing back fresh perspectives and innovative ideas. Additional Duties Tasks or responsibilities not specifically outlined may be assigned as needed to contribute to organizational success and efficiency. Qualifications: Reasonable accommodation may be arranged to facilitate individuals with disabilities in fulfilling the essential duties of this role. Education and/or Experience: • Bachelor’s degree in Marketing, Business Administration, or related field preferred. • 3–5 years’ experience in a team-centric marketing role; multifamily/real estate industry experience preferred. • Proven ability to analyze and manipulate data from multiple sources; experience with Popular BI & Data Visualization Tools. • Strong knowledge of advertising/marketing practices, emerging trends, and customer journey optimization. • Skilled in communication, influencing, and project management with a service-oriented attitude. • Ability to thrive in a fast-paced, dynamic environment with multiple priorities. The “Benefits” of Employment • Employee referral payment program • Educational Enhancement Program • Medical, Dental, and Vision benefits • Life/ AD&D Insurance • Paid Parental Leave • Long and short term disability • Retirement Plan - 401(k) Plan • Discount on an apartment at any one of our properties • Brand new amenity space that includes a full gym/fitness center and golf simulator Salary range: $77,000-$85,000/yr If you are hired at Morgan Properties, your overall compensation package will also be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range. Get To Know Us: Established in 1985 by Mitchell Morgan, Morgan Properties is a national real estate investment and management company headquartered in Conshohocken, Pennsylvania. Jonathan and Jason Morgan represent the next-generation leaders growing the platform and overseeing the business operations. Morgan Properties and its affiliates currently own and manage a multifamily portfolio comprised of more than 360 apartment communities and over 100,000 units located in 22 states. The Company is among the three largest multifamily owners in the nation and the largest in Pennsylvania, Maryland, and New York. With over 2,500 employees, Morgan Properties prides itself on its quick decision-making capabilities, strong capital relationships, and proven operational expertise. LI-JS1 #AC899918