MarTech Strategy Specialist

IBM โ€ข SÃO PAULO, BR

Company

IBM

Location

SÃO PAULO, BR

Type

Full Time

Job Description

Introduction

The Marketing Communications and CSR Operations and Transformation (MCC O&T) serves as the operational backbone for MCC enabling teams to do their best work and deliver business outcomes. We accelerate productivity through automation measurement and transparency. We bring together the missions of engagement governance insights investments learning operations and transformation.

Your role and responsibilities

Weโ€™re seeking a dynamic and detail-oriented professional to join our Marketing Technology (MarTech) Strategy team. This role is ideal for someone who thrives at the intersection of marketing technology and operations and brings strategic thinking technical acumen and cross-functional collaboration skills to the table.

As a key contributor youโ€™ll support the execution of MarTech initiatives by coordinating projects documenting systems architecture and assisting in platform adoption efforts. Youโ€™ll work closely with the MarTech Strategy Lead to evaluate business needs identify capability gaps and ensure alignment with broader organizational goals. Your role will also involve supporting data integration efforts enabling change management communications and staying ahead of emerging MarTech trends to inform strategic recommendations.

This role is ideal for someone who has solid foundational MarTech experience and is eager to influence how marketing technologies are leveraged across the enterprise helping teams streamline workflows enhance automation and drive meaningful engagement through smarter tools and processes.

Required education
Bachelor's Degree
Required technical and professional expertise
  • 3+ years of experience in marketing operations with direct influence on marketing technology.
  • Knowledge of digital marketing tactics and systems in a democratized B2B organization.
  • Strong technical acumen with familiarity in marketing technology tools and platforms (e.g. Marketo Workfront AEP AJO AEM Knak Webinar/Event Platforms).
  • Experience designing and building complex workflows with an AI first approach.
Preferred technical and professional experience
  • Experience in enterprise environments with multiple stakeholders and diverse capability needs.
  • Strong organizational and communication skills with ability to work independently while also thriving in cross-functional team environments.
Apply Now

Date Posted

12/10/2025

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