Paid Marketing Specialist

Job Overview

Paid Marketing Specialist

Blend consumer connection with the fast-paced, goal-focused atmosphere of a top consumer goods company! Keurig is looking for a Paid Marketing Specialist: an early career marketer passionate about performance marketing, specifically for paid search and shopping campaigns.

The Paid Marketing Specialist will work across the DTC and B2B teams, with the goal of driving online conversion for subscription, coffee makers and K-Cup pods. The position reports the Sr. Manager, Paid Marketing and partners closely with our cross-functional marketing, merchandising, and product teams.

Responsibilities:

• Manage paid search and shopping campaigns on Google Ads and Microsoft Ads; ensuring campaigns are set up with best practices and routinely optimized for maximum efficiency
• Responsible for the day-to-day campaign management including budget and bids adjustment, campaign optimization and expansion
• Analyze performance data and provide weekly, monthly, quarterly performance reviews and provide insights for campaign, bid optimization, audience targeting and promotions
• Conduct keyword research; ensure ad copy is created and implemented according to best practices
• Implement A/B tests, participate in betas, report out results, and develop recommendations for roll-out
• Analyze market trends and competitor behavior to inform strategy
• Cultivate close relationships with platform teams at Google and Microsoft to optimize performance and stay educated on new opportunities

Requirements

• 1+ years of relevant hands-on experience executing and optimizing paid campaigns across Google Ads and/or Microsoft Ads
• Excellent analytical and critical thinking skills, able to derive actionable insights from data
• Good communication skills, both verbal and written
• Proven ability to work cross-functionally with key stakeholders
• Must be detail-oriented, able to pivot, and work well under pressure
• A degree in marketing, business, analytics, or an equivalent combination of education, training, and experience related field.
• Proficient in Excel, PowerPoint, Google Analytics.
• Experience with/certifications for Google Ads, Microsoft Ads, SA 360, etc.

Company Overview

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled.